Vazeer Jan Begum

Teaching and Research focused Associate Professor of Marketing with 23+ years of experience leading core undergraduate and postgraduate modules – including Digital Marketing, Marketing Research and Analytics, Advertising on Digital and Conventional Platforms, Strategic Marketing, and Marketing Analytics. I design innovative, practice-oriented curricula grounded in responsible marketing and ethical practice. My pedagogic leadership includes creating a Marketing Analytics major (first in the UAE) and an MBA Digital Marketing concentration, both aligned with international quality standards (AACSB, QAA).

I am drawn to Heriot Watt University’s teaching track for its supportive loads, collegial environment, and clear pathways for advancing teaching excellence. I bring proven ability to engage diverse, international student cohorts and a track record of research-informed teaching (14 Scopus publications, including Q1 on ethical selling).

My teaching integrates ethical frameworks, sustainable consumption, and responsible marketing – preparing students to lead with integrity.”

January 2026 – Till Date: University of Dubai, Dubai, UAE - Professor

January – December 2025: American University of Ras Al Khaimah, UAE - Professor

January 2019 – December 2025: American University of Ras Al Khaimah, UAE - Associate Professor

August 2014 - December 2018: American University of Ras Al Khaimah, UAE - Assistant Professor

September 2005 - July 2014: Emirates College for Management and Information Technology, UAE - Assistant Professor

December 2003 – May 2005: Crescent Engineering College, India - Lecturer

2011 - Ph. D (Major: Management, Minor: Marketing) - Mother Teresa Womens University

2006 - Master of Philosophy (M. Phil – Management Sciences) - Alagappa University

2005 - Post Graduate Diploma in Human Resource Management - Pondicherry University

2003 - Master of Business Administration (Major in Marketing) - University of Madras

2001 - Bachelor of Commerce (Major in Accounting) - University of Madras