Yazan Besmar

Luxury retail professional with 2+ years of client-facing experience in Swiss independent watchmaking and luxury fashion, selected to manage dual-brand responsibilities at Dubai Mall. Brings genuine passion for horology and an active, self-developed knowledge of the Swiss manufacture landscape — spanning movement architecture, complications, and maison positioning across independent and group-owned manufactures. Consistently recognised for exceeding sales objectives while delivering the discretion and savoir-faire expected in fine watch retail.

Passionate about horology with an active interest in fine jewellery, bringing a client-first mindset to every stage of the omnichannel client journey.

Client Advisor at International Business Group, Majestic, Dubai Mall (2023-11 – Present)

Selected to manage dual-brand responsibilities across HYSEK Fine Watches Boutique & Balmain Paris Flagship. HYSEK is a Swiss independent manufacture known for in-house movement development and high-complication timepieces.

• Advised clients on movement architecture, complications — including tourbillon, perpetual calendar, and chronograph mechanisms — and the distinction between in-house manufacture and ébauche-based movements, translating technical depth into compelling client narratives.
• Guided clients through personalised end-to-end journeys, from initial discovery through acquisition and after-sales follow-up, building a loyal repeat-client base in line with the standards of a Swiss fine watchmaking maison.
• Maintained and developed a personal client book, ensuring consistent omnichannel follow-up across in-boutique visits and post-purchase touchpoints to maximise client retention
• Articulated maison heritage, independent watchmaking savoir-faire, and brand positioning with authenticity, acting as a committed brand ambassador for Swiss craft.
• Maintained impeccable boutique standards across product display, stock management, and client environment in full alignment with brand directives.
• Delivered an elevated, personalised client experience across RTW and accessories in alignment with Balmain's brand DNA, reinforcing cross-category clienteling skills transferable across luxury segments.
• Contributed to floor excellence through visual merchandising and product presentation per global brand directives.

Head of Teller Section at Syria Gulf Bank (2020-07 – 2023-10)

Progressed: Teller → Main Teller → Head of Section

• Processed cash transactions, managed drawers, and ensured accurate end-of-day balancing.
• Oversaw vault operations, daily settlements, and teller transaction approvals.
• Led a team of 10, managing workloads, compliance, and daily reporting to branch management.

Supervisor – Youth Empowerment Program at UNICEF Life Skills Project (2018-06 – 2020-06)

Led a team of 5 facilitators delivering structured life skills workshops; developed cross-cultural communication and stakeholder management over a two-year humanitarian program.

Bachelor's Degree in Economics (Accounting) – Tishreen University (2017)