Yusra Shahid

A professional with 4+ years of experience delivering conversion-focused design solutions for global clients across the US, UK, and UAE. Proven expertise in brand identity design, social media strategy, marketing psychology, and audience analysis with a track record of boosting engagement by 2.5x and growing LinkedIn presence to 100k+ impressions with 2 viral posts. Skilled leader who mentored 4+ designers and managed 400+ concurrent projects while maintaining 89% client satisfaction.

Proficient in AI-powered workflows (Claude AI, Gemini, ChatGPT) and mastery of platform algorithms, audience psychology, and data-driven creative strategy. Comfortable leading design teams, managing client relationships, executing multi-client social media strategies, and delivering high-impact campaigns from concept to delivery.

Graphic Designer at We are social (2025-12 – 2026-06)

• Designed engaging event infographics and promotional creatives for multiple brands while maintaining visual consistency
• Created high-quality social media posts, stories, and marketing assets for schools, perfume brands, and corporate clients
• Designed eye-catching YouTube thumbnails and digital promotional assets to drive audience engagement
• Produced school marketing materials including admission campaigns, promotional banners, brochures, and social media content
• Managed multiple design projects simultaneously while meeting tight deadlines in fast-paced environment
• Ensured all designs aligned with brand guidelines, marketing strategies, and business objectives

Design Manager / Lead at Aura Digital Agency PVT Ltd (2024-09 – 2025-11)

• Advanced to Design Manager/Lead role after strong performance and demonstrated leadership capabilities
• Led and mentored team of 4+ designers; assigned tasks, reviewed deliverables, and ensured quality control standards
• Managed multiple design projects simultaneously from planning through final delivery using ClickUp and Trello
• Collaborated directly with international clients to gather requirements, manage feedback, and align designs with business goals
• Developed comprehensive brand identity systems, brand kits, social media assets, and marketing creatives for global clients
• Created Arabic-language social media posts and culturally-aware design solutions for Middle Eastern clients
• Ensured timely delivery while maintaining high design standards in fast-paced remote environment
• Improved social media engagement by up to 2.5x through optimized design strategies
• Boosted LinkedIn impressions for clients through data-driven, scroll-stopping design approaches

UI/UX Designer (Promoted) at Aura Digital Agency PVT Ltd (2024-04 – 2024-09)

• Promoted to UI/UX design role after strong graphic design performance and demonstrated client management capabilities
• Designed user interfaces and experiences for web and mobile applications
• Created wireframes, prototypes, and high-fidelity designs aligned with user research and business requirements
• Applied visual hierarchy, color theory, and UX principles to improve user engagement and conversion rates
• Collaborated with product and development teams to ensure design feasibility and implementation quality

Graphic Designer at Aura Digital Agency PVT Ltd (2024-01 – 2024-04)

• Started as graphic designer creating social media assets, brand kits, and marketing materials for international clients
• Rapidly demonstrated mastery of client requirements and design excellence
• Successfully managed and delivered remote design projects for global clients with high satisfaction ratings
• Built foundation for advancement to UI/UX and leadership roles through consistent quality delivery

Senior Graphic Designer at Taksam Solutions (2023-08 – 2023-12)

• Designed social media creatives (including Arabic posts), branding assets, ad creatives, and promotional materials for US-based clients
• Applied marketing psychology, visual hierarchy, and color theory to improve engagement and conversions
• Leveraged AI tools (Claude AI, Gemini, AI image generation) to streamline content ideation and creative output
• Worked closely with marketing and content teams to maintain brand consistency and alignment

Social Media Manager at Multiple Clients (2023 – 2024)

• Managed organic social media strategies for 5+ concurrent clients across multiple industries and niches
• Mastered platform algorithms and content dynamics to maximize organic reach, impressions, and engagement
• Conducted comprehensive market research and competitor analysis for each client's industry
• Developed detailed Ideal Customer Profile (ICP), buyer personas, pain points, desires, and market positioning
• Created strategic content pillars and creative direction frameworks aligned with client business goals
• Designed and executed different marketing funnels (awareness, consideration, conversion) tailored to audience journey stage
• Analyzed audience behavior, optimized posting frequency, and conducted data-driven engagement analysis
• Identified best-performing content types and messaging angles through continuous analysis
• Produced scroll-stopping social media content that resonated with target demographics and drove measurable results

LinkedIn Freelance Designer at Independent Contractor (2023 – 2024)

• Acquired and managed direct clients through LinkedIn, building strong professional network in design and creator economy spaces
• Developed deep understanding of LinkedIn algorithm and content strategy for organic growth mastered platform dynamics
• Created scroll-stopping design assets and personal branding content for creator economy clients
• Grew LinkedIn profile to 100k+ impressions with 2 viral posts, demonstrating platform expertise and creative excellence
• Applied marketing psychology and visual hierarchy principles to maximize content engagement and reach

Freelance Graphic Designer at Independent (2022-12 – 2023-12)

• Delivered branding, social media, and marketing design projects for international clients
• Built strong portfolio focused on visual storytelling and brand communication
• Managed client communication and project timelines independently

Volunteer Graphic Designer at TEDx Society & Google Developer Student Clubs UIT (2022-12 – 2023-08)

• Designed promotional and social media graphics for university-level events and community initiatives
• Built visual identity systems for student-led organizations and tech community events
• Contributed to student engagement through high-quality visual communication and design

Graphic Designer at AG Consultraining (2022-08 – 2022-11)

• Designed posters, ads, and social media content aligned with brand guidelines
• Created promotional materials and brand assets for digital marketing clients

Freelance Design Foundation at Independent (2020 – 2022)

• Built foundational design skills through independent freelance projects across brand identity, social media, and graphic design
• Developed client communication and project management capabilities
• Created diverse portfolio spanning logo design, brand kits, social media assets, and marketing materials
• Mastered multiple design tools and software through hands-on project execution

Bachelor of Engineering in Computer Engineering – Usman Institute of Technology (UIT)