Zartash Fatima

I am a well-organized, reliable, and enthusiastic professional with extensive experience in both small and large organizations. Known for being trustworthy, creative, and hardworking, I thrive in team environments while also working independently with efficiency. Passionate about my work, I consistently strive for excellence and handle responsibilities with dedication, professionalism, and attention to detail.

Certified, Creative Graphic Designer, Web Developer, and Digital Marketing Specialist with over 7 years of experience, including 2 years in the UAE at E-Travel and current role at Tani Consultancy. Skilled in SEO, social media campaigns, WordPress development, and promotional design, with a proven ability to deliver client-focused solutions that support business growth and brand visibility.

Digital Marketing & Web Specialist - Tani Consultancy - Qatar

(2020-04)

• Develop and execute SEO strategies to improve search rankings and online visibility for clients.
• Design and manage WordPress websites with optimized content structure.
• Create promotional materials including flyers, posters, and digital assets for marketing campaigns.
• Handle social media marketing campaigns across Facebook, Instagram, and LinkedIn, improving engagement and lead generation.
• Coordinate with clients to understand business needs and provide customized marketing solutions.
• Conduct keyword research, on-page optimization, and performance reporting using Google Analytics and Search Console.
• Support content development for blogs, landing pages, and email campaigns to increase traffic and conversions.
• Key Achievements:
• Increased organic website traffic for multiple clients through targeted SEO campaigns.
• Delivered high-quality design and branding materials for recruitment, travel, and consultancy projects.
• Enhanced client visibility in competitive industries through a mix of digital and offline marketing strategies.

Internship Air Ticketing and Reservation (Hitit) - Pakistan International Airline (PIA)

(2019-10 - 2019-12)

• Taking customers' information and feeding in the computer systems and making reservation.
• Responded politely to passenger’s complaint regarding ticketing and baggage handling.
• Explain airline policies regarding purchase cancellation and transfers.
• Made changes to itineraries and seat location on request.

Assistant Manager - The Professionals - Karachi Pakistan

(2018-11 - 2022-03)

• Search of potential client and communication with clients and evaluate their needs.
• Completing task assigned by the general manager accurately and efficiently and assisting the manager in interviewing and recruiting new staff.
• Handling equipment or product orders.
• Advertising face to face sales.
• Manage personal reports and database.
• Organized client meetings, scheduling appointments.
• Dealt with customer queries and complaints face to face.
• Developed product knowledge & was able confidently assist customers with the selection of the most appropriate solution.

Travel Consultant - E Travel & Tourism LLC - Dubai, UAE

(2015-08 - 2018-03)

• Make reservation for planned travel, including hotels and airlines.
• Follow up with the clients about travel place and make adjustments as needed.
• Development of domestic and international packages by visiting destinations and suggesting Interesting travel routes or places of interest.
• Designing flexible tour packages to meet the needs of different clients.
• Exploring and identifying new business opportunities in a competitive and rapidly changing industry.
• Welcoming groups of holidaymakers at their starting point and announcing details of travel arrangements and stop-over points.
• Checking tickets and other relevant documents, seat allocations and any special requirements

Management Office and Admin Support - Metropolitan Academy - Karachi, Pakistan

(2013-02 - 2014-09)

• Communication with customers for pre and after sale service via email, post or phone
• Handling equipment or product orders
• Advertising, face to face sales, Search of potential clientele
• Clerical filling, database maintenance, invoicing
• Organizing client meetings, scheduling appointments
• Dealt with customer queries and complaints face to face

M.A.H.Y. Khoory & Partners Trading Co. - Abu Dhabi, UAE

• Managing and maintaining executives' schedules
• Handle all incoming correspondence
• Receiving cheques and petty cash, preparing weekly cash memo statement cheque deposit statement.
• Payment follow up
• Prepare wide range of communications, reports, documents
• Schedule and co-ordinate meetings, appointments, events
• Prepare and distribute minutes of meetings
• Co-ordinate and follow up on interviews
• Liaise with management, candidates, external provide

Masters - Mass Communication - University of Karachi (2004)

Bachelors - Education - University of Karachi (2001)

Bachelors - Islamic History - University of Karachi (2002)