Zohaib Pervaiz

Performance-driven and motivated Brand strategist skilled at evaluating marketing opportunities, providing branding recommendations, and developing and implementing new brand strategies. Motivated, results-driven marketing manager with broad-based knowledge of online marketing. Talented marketing strategist with expertise in social media, management, digital campaigns, product marketing, account management, sales, and public relations.

• Market analysis, competitive analysis, target audience demographic, psychographics, geographics, developing message drivers and implementing marketing and PR strategies. 
• Brand development, brand awareness, loyalty, engagement. Paid, earned, owned media management Developing business strategy and marketing strategy. 
• Website development Search engine optimisation (SEO) 
• Costumer Relationship Management (CRM) 
• Running media campaigns on Facebook, Google Ads, twitter instagram, tiktok, digital etc 
• Forecasting, campaign measurement and KPI 
• Managing inquiries from media, individuals, and other organizations Researching, writing, and distributing press releases to targeted media Planning publicity strategies and campaigns including producing in-house SMN content such as quick impact videos and print media content including company profile, newsletters and all sorts of digital media content .
•  Organizing events including press conferences, exhibitions, open days, and press tours Managing and sharing content with users on social media sites such as Twitter and Facebook Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc. 
• Monitoring/Analysing media coverage 
• Speaking publicly at interviews, press conferences, and presentations

Master Marketing and Public Relations