Brian Mello

Filmmaker, Visual Content Director, and AI-augmented creative strategist with 4+ years spanning live event production, brand storytelling, and automation-driven content systems. Proven track record on high-profile Argentine productions (La Mona Jiménez, Tru La La, Damián Córdoba) and multi-brand content operations managing two active Instagram channels with measurable organic growth results.

Key results: 1.1M+ YouTube views, 250K+ organic followers, 170K+ Reel views. Founder of two creative ventures and author of Make Stop Scrolling, a published guide on digital content strategy, organic growth, and attention mechanics. Combines deep post-production craft — color grading, cinematic transitions, S-Log3 workflows — with a systems mindset: AI-assisted pipelines, performance analytics, and brand identity design from the ground up.

Currently building toward AI engineering and scalable creative infrastructure.

Visual Content Creator at CINZIA Motorhomes (2026-03 – Present)

• Own the end-to-end post-production pipeline for two Instagram channels (@cinziavehiculos, @cinzia.rental): from raw footage intake and proxy workflow to color-graded, platform-optimized final cut. Produced Reels exceeding 170K+ views organically.
• Execute cinematic post-production in Adobe Premiere Pro and After Effects: custom LUT development (S-Log3/S-Gamut3.Cine, Teal & Orange, film emulation, brand-specific grades), advanced transitions (Whip Pan, Zoom Burst, Spin Blur, Flash Cut), and precision slow-motion B-roll integration.
• Plan and maintain a structured content calendar for two Instagram accounts (@cinziavehiculos and @cinzia.rental), aligning publishing cadence with campaign objectives and seasonal priorities, driving an average combined growth of 10K+ followers per month organically.
• Track and report content KPIs (reach, engagement rate, follower growth, saves, and profile visits) mapped to business outcomes, translating platform metrics into ROI-oriented insights that inform both editorial and paid media decisions.
• Developed an in-house performance benchmarking framework comparing content efficiency across both accounts, identifying that @cinzia.rental achieves equivalent follower growth with significantly lower output volume — used as the basis for a paid media internalization proposal.
• Produce AI-assisted video sequences using Higgsfield AI and Kling 3.0, refining prompts for vehicle reveal and transformation content integrated into editing workflows.
• Results: 170K+ Reel views and 10K+ followers per month, fully organic with zero paid media spend.

Filmmaker | Photographer at República Ideas (2025-01 – 2026-01)

• Covered large-scale live music productions for top-tier Argentine artists — "Amor Prohibido" (La Mona Jiménez), "40 años de Tru La La", and Damián Córdoba — operating camera in high-pressure, multi-camera live environments. Associated productions exceeded 1.1M views on YouTube.
• Managed full post-production pipeline on select productions: raw footage ingestion through final color-graded, export-ready deliverable.
• Adapted framing, exposure, and shot composition in real time across dynamic live event conditions with zero margin for retakes.
• Result: associated productions exceeded 1.1M+ views on YouTube across La Mona Jiménez, Tru La La and Damián Córdoba.

Founder | Content Creator | Social Media Strategist at Epignea Agency (2024-07 – 2026-01)

• Design and implement AI-assisted workflows for automated responses, inquiry management, and data processing, optimizing scalable content operations.
• Develop content strategies and planning systems using Notion, proprietary prompts, automation, and in-house graphic design aligned with data-driven objectives.
• Accelerate editing, scripting, and creative ideation through AI-assisted workflows, reducing production time by ~40%.
• Manage end-to-end audiovisual production including camera operation, video recording, and professional video editing integrated into automated content systems.
• Grew an Instagram account organically from ~600 to 250K+ followers with zero paid media spend, achieving multiple viral Reels exceeding 200K views through performance-driven content experimentation.
• Implemented Claude Code to automate production workflows and delegate repetitive tasks to AI agents, reducing manual overhead across content operations.
• Authored Make Stop Scrolling, a practical guide on content strategy, organic growth, and attention mechanics — drawing directly from agency methodology and field-tested results.

Customer Experience Analyst at APEX (Naranja X) (2021-01 – 2024-12)

• Provided customer service and support in digital environments for Naranja X, managing inquiries, complaints, and follow-ups across multiple channels.
• Managed and updated CRM records, ensuring accurate tracking of customer interactions, case history, and resolution status.
• Worked with service metrics, process workflows, and data analysis to monitor performance and support continuous improvement initiatives.

Content Writer at Publius Group (2021-01 – 2024-12)

• Wrote editorial content for a digital media outlet, focused on key dates, cultural moments, and audience growth — producing timely, high-engagement pieces aligned with the publication calendar.
• Developed narrative-driven copy with a focus on textual clarity, brand voice consistency, and editorial planning across digital channels.

Data Science in Data Science – Teclab (2025-01)

Law in Law – Universidad Nacional de Córdoba (2020-01 – 2024-12)

Military Aviation – Military Aviation School – Argentine Air Force (2018-01 – 2019-12)

Secondary Education in Secondary Education – Instituto Carlos Culmey (2013-01 – 2017-12)