Cecilia Gerona

With 20+ years of experience in advertising, media and global brands, I create creative concepts, integrated campaigns and brand storytelling that bring strategy and creativity together while helping brands connect with people in meaningful ways. My work blends creative copywriting, content creation, storytelling and strategic thinking to transform insights into ideas and ideas into integrated campaigns that travel across different digital platforms. I'm passionate about creating communication that feels authentic, culturally relevant and genuinely human.

Because I believe the best stories don't end when the campaign does—they stay with people.

Senior Copywriter at PALM ERA (2022-09 – 2025-03)

• Developed digital communication and integrated 360° campaigns for Bauducco, DKT, McAfee and Bavaria across LATAM markets.
• Led an all-women creative team for a successful DKT health pitch.
• Partnered with clients to shape brand voice, creative concepts and integrated campaigns across digital platforms.
• Collaborated with Bauducco's Brazil team on regional campaigns that increased engagement and helped secure the brand's U.S. account.
• Adapted communication across EN–ES markets.

Editorial Writer at Freelance (2017-04 – 2021-09)

• Researched and wrote feature articles on culture and destinations across Argentina through firsthand reporting and guided tours for Travel Magazine.
• Created SEO-driven content on sustainable travel and European destinations for Spanish travel platform We Go Wild, combining research and storytelling.

Senior Copywriter at ARTEAR (2008-08 – 2018-05)

• Developed creative concepts, promotional scripts and integrated campaigns for leading entertainment channels including El Trece Internacional, Quiero, Magazine and Volver.
• Collaborated closely with creative directors, designers, editors, producers and voice-over artists to bring campaigns from concept to broadcast.
• Collaborated with TV hosts, actors and production teams to create promotional content and on-air campaigns.

Regional Coordinator at BROTHER (2006-06 – 2008-08)

• Led institutional communication, brand visibility and regional growth initiatives for one of LATAM's leading creative education networks.
• Developed workshops, new courses and partnerships with industry leaders to attract students and strengthen brand visibility through festivals, website redesign and the institutional magazine across LATAM markets.

Junior Copywriter at JWT • McCann • DDB • Incubadora (2004-01 – 2006-09)

• Developed creative concepts, storytelling and campaigns for brands including Ford, Knorr, Kraft, Unilever, Syngenta, Banco Río, Fanta, Schweppes, Oral-B, Oca and Budweiser within fast-paced global agency environments.

Bachelor's Degree in Advertising – Universidad de Belgrano

Professional Program in Creativity & Creative Copywriting – Brother Ad School

Bootcamp in Brand Strategy – Miami Ad School

Certificate in Teaching English to Speakers of Other Languages (CELTA) – Cambridge English

Studies in English Translation – Lenguas Vivas Sofía Broquen de Spangenberg