Diego Freites

E-commerce Catalog & Operations Leader with over 5 years of experience in conversion optimization and UX for major retailers. Specialist in large-scale catalog management, data architecture in VTEX, Mercado Libre listing optimization, and marketplace conversion strategies. Results-driven professional with a strong ability to coordinate multidisciplinary teams and execute pricing, promotions, and continuous user experience improvements.

Cataloging Lead - Las Margaritas

(2025-04)

• Leadership of the operational cataloging team: task coordination, priority assignment, and content quality control on the website.
• Optimization of product onboarding processes, ensuring real-time stock and price consistency.
• Continuous catalog improvement with a focus on UX and conversion: review of titles, images, attributes, and customer-oriented descriptions.
• Implementation of data quality standards to ensure digital inventory integrity.

E-commerce Analyst - Sony Electronics Argentina

(2024-06 - 2025-03)

• Regional management of product loading and updates for online stores in Argentina and Uruguay.
• Execution of dynamic pricing and promotions to optimize competitiveness across marketplaces.
• Specialized Mercado Libre support focused on maintaining brand reputation and quality standards.
• Coordination with commercial and marketing teams to align the catalog with business strategies.

E-commerce Catalog Analyst - GDN AR

(2022-11 - 2024-06)

• Managed a large-scale catalog for own store and marketplaces (including Mercado Libre), ensuring consistency between digital inventory and physical stock.
• Monitored cataloging KPIs and generated monthly reports presented to area management.
• Executed product loads and activations for high-demand events (Hot Sale, Cyber Monday) with zero operational errors.
• Used tools such as VTEX, Producteca, Nubimetrics, and Looker Studio for catalog management and analysis.

Platform Operations Analyst - Arredo

(2021-07 - 2022-04)

• Standardized product data sheets and attributes for the Argentina and Uruguay markets.
• Coordinated with photography and customer service teams to improve product visualization and reduce pre-sale inquiry volume.
• Maintained and updated the catalog across multiple e-commerce platforms.

Digital Catalog Manager - Solnik S.A. (iPoint.com.ar)

(2020-09 - 2021-07)

• Designed and built the category tree from scratch, defining the structure of titles, images, and descriptions for the iPoint.com.ar store.
• Coordinated cataloging for official stores on Mercado Libre, providing strategic guidelines to the external agency in charge of operational tasks.
• Implemented on-site SEO best practices to improve product visibility and positioning.

Bachelor's Degree - Audiovisual Production - UNTREF

University Expert - E-commerce & Digital Marketing - UTN FRBA

E-commerce Manager - Educación IT

Project Management - Rúcula Digital Academy

Community Management - ETER