Latam Strategic Account & Growth at N5 (2026-01 – 2026-04)
B2B Financial Sales
- Reported directly to CRO, acting as the strategic between the Head of Marketing and 4 Territory Managers (Mexico, Brazil, Andean, and Southern Cone) to orchestrate regional growth strategies.
- Managed and directed a freelance technical resource to develop proprietary AI frameworks, creating advanced data-driven market studies to empower Territory Managers with actionable expansion insights.
- B2B pipeline using Pipedrive, generating 1,014 leads, 117 SQLs, and 39 opportunities, ultimately fueling a regional pipeline potential value US$14.8M.
- Led the end-to-end creation of exclusive customer-facing corporate events in CABA and Bogotá, strengthening financial ecosystem positioning.
Key Account Manager at Goose OTT (2023-11 – 2025-12)
Media and Entertainment B2B SaaS - White Label
- Managed strategic enterprise accounts across LATAM driving adoption of cloud-based OTT SaaS platforms.
- Owned the full expansion and strategic account lifecycle, driving 81.9% achievement against KPI targets.
- Identified, developed, and managed strategic channel partnerships with telecoms, ISPs, and sports organizations across LATAM to expand regional footprint.
- Commanded the B2B client lifecycle (onboarding, QBRs, renewals, upsells) for a diversified portfolio, securing long-term adoption and customer satisfaction.
- Conducted continuous account and market analysis using HubSpot to uncover upsell opportunities and optimize go-to-market approaches.
- Spearheaded the Brazilian B2B market entry for a strategic Fatfish group company (powered by Doozy), orchestrating the operational setup and launching white-label platforms with Globo and ESPN live channels to drive a user ramp-up.
- Represented Goose at top-tier global industry events including MWC Barcelona, NAB Show, CONFUT LATAM, Abrint, Jornadas, and Sports Summit Latam, strengthening market presence.
LATAM Growth & Customer Success Associate at Grow Group (2021-09 – 2023-11)
HR Consulting
- Founded and led the Growth & Customer Success division, hiring and managing a 6-person cross-functional team (CS, Social Media, Copywriter, Marketing, 2 SDRs) to support 6 international business units (AR, 2 BR, US, CL, CO).
- Sustained a 92% client retention rate across LATAM by restructuring onboarding frameworks and aligning regional engagement OKRs.
- Engineered HubSpot CRM architecture and Tableau dashboards, capturing 13.7k leads and securing 52 qualified meetings in 5 months.
- Accelerated pipeline velocity to generate R$461K in proposals, managing the full B2B sales cycle from prospecting to closing (upselling/cross-selling).
- Scaled the LATAM partner ecosystem from 2 to 6 business units, designing a Shared Services Center (SSC) model to unify cross-border operations.
Business Development Manager | KAM at ADEPE (2019-02 – 2021-08)
Economic Development Agency
- Managed strategic relationships with C-level executives and investors, generating R$ 1.4B (R$1.436.708.800,00) in new business for the Food, Beverage & Consumer Goods sector.
- Oversaw the full business lifecycle from prospecting to onboarding and renewals across private and public sectors.
- Originated and designed the Match Day concept, leading 6 editions that connected private investors with Pernambuco's supply chain and generated 200+ new B2B partnerships.
- Delivered measurable impact by securing strategic projects with Fiat Chrysler Automobiles (FCA) and Aché through events in São Paulo, directly resulting in promotion to Key Account Manager within 4 months.
- Used Qlik Sense for data-driven decision-making and performance analysis across investment pipelines.
Culture & People at In Loco (2016-01 – 2018-10)
Geolocation and Mobile Advertising Startup
- Joined the company during its early-stage expansion, collaborating with executive leadership on organizational structure, operations, and business growth initiatives.
- Established the People & Culture function from the ground up, implementing onboarding, performance management, OKRs, and employee experience programs.
- Supported cross-functional collaboration across business, product, and technology teams during a rapid scaling phase from 20 to 170 employees.
