Erik Guevara Hernandez

Graphic Designer with 6+ years of experience in branding, motion graphics, and digital visual systems, including projects within the gaming and entertainment industry. Experienced in game logo conceptualization, promotional graphics, and production-ready asset preparation for digital platforms and events. Strong understanding of composition, grid systems, typography, color theory, and usability principles.

Comfortable collaborating with developers, animators, and cross-functional teams in international environments.

Graphic Design Specialist at BIGO Live (2023-11 – Present)

• Led visual concept development and full graphic production for large-scale digital campaigns and live events across LATAM.
• Created promotional visuals, digital assets, and event branding materials optimized for in-app engagement and social media performance.
• Delivered organized, production-ready files for marketing and development teams, ensuring smooth implementation across digital platforms.
• Collaborated with international teams (USA-based) to align brand visuals across markets.
• Recognized twice as Top Performer in LATAM for visual impact and execution quality.

Graphic Motion Designer at AGS (2023-02 – 2023-08)

• Developed visual concepts and branding materials for gaming conferences, slot promotions, and casino-related campaigns across Mexico and the US.
• Designed game-related promotional graphics, event identities, and marketing assets aligned with gambling industry standards.
• Collaborated with Las Vegas-based teams to prepare graphic assets, cutsheets, and presentations for casino operators across LATAM.
• Ensured visual consistency and high production standards across digital and print materials.

Senior Designer at DreamHunterStudio (2021-07 – 2023-02)

• Built scalable brand systems and campaign identities for clients including L'Oréal and Cosmopolitan.
• Led end-to-end video and motion production for digital marketing initiatives.
• Directed creative execution for Meta live streaming activations.
• Managed a small creative team, ensuring alignment between client objectives and final deliverables.
• Maintained direct client communication to translate business goals into strategic creative solutions.

Digital Marketing Analyst at SICES Solar (2020-02 – 2020-06)

• Managed $150K MXN in Meta Ads and Google Ads budgets with strong ROI performance.
• Reduced cost per lead by 40% through campaign optimization, segmentation strategy, and SEO improvements.
• Produced branded video assets aligned with performance marketing goals

Senior Designer (Freelance) at ECD Agency (2020-05 – 2020-10)

• Delivered social media strategy, UI design, and motion assets for brands including Nissan and MAPFRE.
• Managed content calendars and cross-platform creative execution.

Graphic Design Specialist at Coco Entertainment (2018-03 – 2020-02)

• Designed promotional materials and immersive brand visuals for large-scale live experiences.
• Produced multimedia content for digital campaigns and event activations.

Graphic Design Intern at Coats Mexico (2017-01 – 2018-02)

• Supported regional marketing initiatives across LATAM markets.
• Assisted in audiovisual production and corporate branding alignment.

Bachelor's Degree in Graphic Design – Universidad Mexicana (2018)

Technical Degree in Digital Graphic Design – CTIS 165 (2018)