Florencia Sepúlveda

Product designer with 15 years in web — nearly a decade in frontend before moving fully into product design in 2020. I design end to end, from research and discovery through to shipped, accessible interfaces, and I'm especially strong with design systems and data-dense B2B products. My frontend background (HTML, CSS, JS) lets me prototype in code, write precise specs, and hand off cleanly to engineering, and I use AI tools (Claude, Figma Make) as part of my daily workflow.

Native

Spanish, professional English (C1); 11 years working remotely across time zones.

Senior Product Designer - Perceptyx

(2019-01 - 2025-01)

Employee Experience Platform (B2B SaaS)

• Designed end to end — from research and discovery through to shipped features — for a B2B SaaS platform, including data-dense dashboards and reports, and ran discovery that shaped roadmap decisions.
• Maintained and evolved the design system: component architecture, Storybook documentation, and adoption across 4 product teams, reducing design-to-dev friction as the team scaled.
• Built WCAG accessibility into the system from the start, including dynamic brand color that generates accessible shades for each client.
• Used my frontend background (HTML, CSS, JS) to prototype interactions, write precise specs, and QA alongside developers, and introduced AI-assisted design workflows (Figma Make) to the team.

Senior Frontend Developer - Online Republic - Remote, New Zealand

(2014-01 - 2019-01)

• Built and maintained frontend for tourism e-commerce sites (web and mobile), always oriented toward UI quality and user experience.
• Worked fully async across time zones for five years.

Senior Frontend Developer - Accenture Argentina

(2013-01 - 2015-01)

• Delivered frontend projects for multinational clients on enterprise platforms (SharePoint, Sitecore) in agile teams.

Frontend Developer - Paginar

(2011-01 - 2012-01)

• Built client websites across multiple CMS platforms, with UI quality at the center.

Web Design & Development - Web Design & Development - Escuela de Arte Multimedial Da Vinci

Bachelor's in Advertising - Advertising - Universidad Argentina de la Empresa (UADE)