Franco Larrarte

AI Transformation leader with a rare trifecta: 10+ years of hands-on full-stack engineering, executive experience founding and scaling an AI company, and a proven sales track record at enterprise level (Top 5 nationally at Toyota Argentina, 5 consecutive years).

Former Creative

Director for Nike, Adidas, Evian, and Unilever. Film & TV Director by training — combining storytelling, systems thinking, and technical execution in one profile. I don't just advise on AI — I architect, build, and ship it. Currently leading IA MotorsHub, the first LatAm platform automating dealerships and real estate firms with multi-agent AI systems, RAG pipelines, and autonomous agents in production.

CEO & Founder | AI Transformation Architect at IA MotorsHub (2023-01 – Present)

First LatAm AI automation platform for automotive and real estate industries. Built from 0 to production.

• Designed and deployed multi-agent AI systems (sales, support, ops agents) in coordinated autonomous workflows — 80% reduction in manual workload for clients
• Integrated LLM stacks (OpenAI API, Claude API, Google Gemini, LangChain + RAG pipelines) into production applications handling 170+ qualified leads/month
• Architected AI voice agents and conversational assistants increasing lead conversion by 35%+ for automotive dealerships
• Built end-to-end automation workflows using n8n, Make.com, and GoHighLevel — 60% reduction in operational overhead
• Scaled systems securely: containerization, rate limiting, auth protocols, monitoring dashboards — enterprise-grade reliability

Creative Director | Full Stack Developer at Nike, Adidas, Evian, Unilever (2009-01 – 2017-12)

8 years leading digital transformation for Fortune 500 global brands across 3 continents.

• Led digital campaigns, e-commerce platforms, and brand strategy for Nike, Adidas, Evian, and Unilever
• Delivered full-stack platforms (React, Node.js, APIs) with conversion-optimized UI/UX
• Remote collaboration with international teams — US, EU, LATAM time zones

Senior Sales Consultant | CRM Innovator at Toyota Autos del Sur (2018-01 – 2023-12)

Top 5 Sales Consultant nationally for 5 consecutive years across 300+ representatives.

• Built a custom automated CRM system using APIs and webhooks — 40% increase in sales volume within 12 months
• Automated reporting workflows reducing manual processing time by 70%

Director & Producer in Film, TV & New Media – Instituto Superior (2007-01 – 2010-12)