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Franco Rocca

Franco Rocca

Art Director & Motion Graphics Designer

Talento
Buenos Aires, Buenos Aires C.F.15 USD/horaMiembro desde 3 de noviembre de 2025
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Sobre mí

With over 15 years of experience as a Motion Designer and Art Director, I have built a solid background in creating compelling and visually engaging content. Initiative and perseverance are key drivers in every project I undertake. My work has always been guided by a passion for exploring new audiovisual technologies and innovative animation techniques.

I am eager to contribute to creative projects, collaborate with talented teams, and maintain a positive, forward-thinking attitude. I am particularly inspired by how emerging technologies and evolving cultural paradigms continue to shape the way we communicate visually.

Experiencia

WORK EXPERIENCE

2022 - READYSET

Art & Content Director

  • Storytelling for viral campaigns on social networks.
  • Shooting Direction and Post Production follow-up.
  • Concept arts and campaign presentations.

2022-2020

Wunderman Thompson & WPP.

Art Director & Postproducer.

  • Projects destined for exhibitions and international advertising festivals:

Cannes, Ojo Hiberoamericano, Effie Awards, El Diente.

  • Offline / Online Campaign editing for brands: Movistar, Dove, Cinemark.
  • Post-production, colorimetry, fx, and motion graphics.

2020-2017

Wunderman Thompson & WPP.

Designer & Motion Grapher.

  • Offline and online media projects for leading brands:

Coca Cola, Nike, Shell, Philips, Avent, Unilever; AX, ALA, Close Up, Dove, Hellmanns, Impulse, Rexona.

  • Art and development of monthly digital campaigns and Motion Graphics animations.
  • Training of new team members.

2019-2017

University of Palermo.

Professor.

  • “Digital Production” from the last year the career.

2017-2015

MICÒ Advertising Communication.

Audiovisual Producer & Motion Grapher.

  • Projects offline and online media for important brands: Banco Galicia, Hipotecario, Santander. Brower Laboratories, IRSA PC; Abasto Shopping, Alto Avellaneda, Alto Palermo, Dot.
  • Production of audiovisual content and motion graphics.
  • Illustration of storyboards and concepts.

2015-2013

Pank Films & Gloria Films.

Production and editing assistant.

2015-2013

Hipertehuelche.

Multimedia Designer.

2012-2011

Liderlogo.

Multimedia Designer.

Educación

EDUCATION

2012-2008

Audiovisual Design Career.

Palermo University

2014-2013

Motion graphics & 3D Design.

Image Campus. Specialization.

2007-2003

Digital & Artistic Illustration.

Illustration Academy Luis Ordoñez.

2007-2003

Languages: English.

British Cultural Lyceum.

Liceo Cultural Británico - Advanced Intermediate.

SOFTWARE ABILITIES

Adobe Creative

Maxon & Autodesk

SKILLS AND PHILOSOPHY

Teamwork

Leadership

Artificial Intelligence

Proactivity

Concept Arts

Design

Motion Graphics

Montage & Edition

Visual Effects

Valoraciones