Gastón L. Carrera

I come from the ad agency world (15 years and counting), designing high-quality, fast-turnaround assets without ever compromising brand identity. I've worked on 360° and BTL/OOH campaigns for major accounts including AB InBev, YPF, Pedidos Ya, and PepsiCo. Over time, I honed my skills in motion graphics and video editing. Today, I also integrate generative AI tools (Midjourney, Gemini, Grok, Magnific) into my workflow to optimize turnaround times while maintaining top-tier quality.

Sr. Graphic Designer at QUINTANA COMUNICACIÓN (2024-09 – Present)

• Streamlined the technical workflow for the weekly rollout of 12 graphical assets and TV special designs for "Supermercados La Anónima", ensuring strict brand consistency at all times.
• Cut delivery times for animation-ready TV source files by 50% under my management.

Brand Designer at SOMOS FK (2022-03 – 2024-06)

• Simplified the Department Head's workflow through agile creative execution and rapid brief comprehension, translating into fewer rounds of revision and increasing trust among agency directors.
• Creatively led various high-quality advertising campaigns and corporate pitch decks for renowned brands.

Art Director at LA FUSIÓN (2022-01 – 2024-02)

• Developed over 7 OOH campaigns for "Lotería de la Ciudad".
• Designed the "Quiniela Ya" logo (now the face of the product) successfully capturing a new target audience.
• Adapted the brand identity to meet the technical specs of various distribution channels.

Multimedia Designer at BBDO (2022-08 – 2022-11)

• Joined remotely to support the "AFA Copa América" digital media rollout, significantly improving delivery times.
• Designed real-time social media assets for official channels across 6 Latam countries (Argentina, Chile, Colombia, Paraguay, Peru, and Bolivia).

Sr. Graphic Designer at PEDIDOS YA (2020-01 – 2022-06)

• Ensured visual brand consistency across digital assets for various e-commerce formats.
• Promoted from OOH Final Artworker to validating and overseeing the team's mechanicals/final artworks.
• Improved the intake process and management of incoming source materials along the way.

Art Director at TM GROUP (2018-01 – 2019-06)

• Created POS/POP materials and packaging, executing advanced photo retouching and high-end label finishing.
• Became the visual lead for "Downy", the agency's flagship account.

Sr. Graphic Designer → Area Coordinator at MAGNÉTICA PRODUCCIONES + IDEAS (2010-03 – 2017-10)

• Designed branding for accounts such as "Claro", "Gancia", and "Turner", and built my first large-scale mechanicals.
• Conceptualized and designed the visual identity for 7 consecutive editions of "Galaxia Q" (AB InBev / Cervecería y Maltería Quilmes annual sales convention).
• These results earned me a promotion to Design Lead, managing a 6-person team for the following 4 years.

Professional Graphic Design in Graphic Design – Da Vinci School (2006 – 2008)

Film & TV Direction in Film & TV Direction – Film College (2002 – 2004)