Guillermina Moya

Digital Marketing Specialist with 2+ years of experience managing social media and creating strategic content for hospitality, food & beverage and wine brands. Currently pursuing a Bachelor's Degree in Advertising while combining branding, storytelling and analytics to drive engagement and organic growth.

Social Media Manager Intern at WeLearn (2026-02 – Present)

• Design and edit digital content (visuals, short-form video, static posts) focused on engagement and brand awareness.
• Plan and manage the content calendar end-to-end: scheduling and multi-platform publishing.
• Lead community management: audience engagement, comments, and message response.
• Track social media KPIs and analytics to optimize content performance.
• Build performance reports and audience insight analysis to scale organic growth strategy.

Digital Marketing Intern at Aloclick (2025-12 – 2026-02)

• Developed content aligned with brand identity and tone across multiple client accounts.
• Wrote editorial content on WordPress, ensuring narrative and brand consistency.
• Produced short-form video (CapCut) for awareness and engagement campaigns.
• Supported paid campaign execution on Google Ads and Meta Ads; used ChatGPT to optimize copy and generate creative concepts.
• Assisted lead generation and CRM tracking, mapping the customer journey.

Community Manager & Content Creator at Freelance (2024-01 – Present)

• Managed end-to-end social media for hospitality, food & beverage, and wine brands.
• Developed content strategies grounded in brand identity and storytelling.
• Produced multi-format content: copywriting, visual and audiovisual pieces.
• Coordinated influencer collaborations and editorial content calendars.
• Selected clients: Hotel de Cielo, La Cantina Michelini Mufatto, Dulces del Valle, Chef Mariela Cavalaro

B.A. in Advertising – Universidad Siglo 21 (2028-12)