Joaquin Ortega

Manage end-to-end TikTok Shop operations for multiple e-commerce clients, overseeing paid campaign strategy, affiliate programs, and shop health across accounts. Core responsibilities include:

Tiktok Shop Manager at Joybyte (2026-05 – Present)

Manage end-to-end TikTok Shop operations for multiple e-commerce clients, overseeing paid campaign strategy, affiliate programs, and shop health across accounts. Core responsibilities include:

• Plan, launch, and optimize GMV Max campaigns, including tROI targeting, budget scaling, and conversion signal strategy.
• Monitor and improve shop-level performance metrics including shop score, after-sales handling, and review rates.
• Develop weekly and monthly performance reports with actionable insights across GMV trends, campaign data, and product-level analysis.
• Coordinate Smart Promotions enrollment, promotional strategy (Buy More Save More, incentivized review coupons, TikTok campaigns), and custom audience segmentation.
• Troubleshoot operational issues including inventory management, payment setup, negative balance resolution, and seller compliance flags.
• Serve as a cross-functional resource bridging account management and client-facing strategy, translating platform mechanics into clear recommendations for both internal teams and clients.
• Support new client onboarding including Seller Center setup, product catalog audits, and billing configuration.

Social Media Strategist at Joybyte (2026-01 – 2026-05)

• Develop and implement comprehensive social media roadmaps focused on follower growth, website traffic, and community engagement.
• Guide the creation of high-quality, high-resonance content tailored to specific target demographics and platform nuances.
• Utilize data-driven insights to measure campaign success, providing clients with actionable reports and strategic pivots to improve KPIs.
• Partner with copywriters, designers, and account managers to ensure a cohesive brand voice and a seamless client journey.
• Proactively identify market trends and emerging technologies to keep strategies competitive, directly contributing to high client satisfaction and contract renewals.

Marketing Coordinator & Strategist at GBS Group (2025-02 – 2025-12)

• Oversee and execute multi-brand marketing campaigns to drive engagement and conversions.
• Develop and implement marketing strategies aligned with business objectives.
• Coordinate cross-functional teams to ensure seamless execution of marketing initiatives.
• Analyze campaign performance and optimize strategies based on data-driven insights.
• Manage digital marketing efforts, including email marketing, social media, and paid ads.
• Optimize lead generation funnels to improve customer acquisition and retention.
• Refine brand messaging to enhance visibility and positioning in the market.
• Collaborate with stakeholders to align marketing activities with company growth goals.

Social Media Operations Sr. Analyst at Creactive Hub (2023-12 – 2024-09)

• Lead and manage VISA ́s Community Management (CM) team for Argentina and Chile, ensuring effective collaboration and achievement of regional objectives.
• Drive the development, planning, and implementation of processes, with a focus on continuous improvement within the designated area.
• Develop and execute content strategies that improve sentiment and increase conversation volume, enhancing overall online engagement.
• Provide timely and relevant insights through ad hoc reporting, supporting data-driven decision-making.
• Utilize social listening tools and techniques to gather insights on market trends, consumer sentiments, and competitor activities, informing strategic planning.
• Conduct benchmarking analyses to measure performance against industry standards, identify improvement opportunities, and implement best practices for continuous advancement.

Digital Marketing Professional Technician – Universidad Tecnológica Nacional, Buenos Aires (2015 – 2016)

Diploma in Social Media and Digital Communications – Universidad Siglo XXI (2014 – 2014)