Creative Director | Creative Producer | Film Director | Writer
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Creative Director, Creative Producer, Film Director, and Writer based in Buenos Aires with 10+ years of experience developing conceptdriven campaigns, branded content, and original scripted projects for global brands and entertainment companies. Holding a Bachelor's degree in Image and Sound Design from the University of Buenos Aires (UBA), I combine cinematic storytelling, creative strategy, and visual design to create compelling content across advertising, digital media, and emerging platforms. Experienced in leading multidisciplinary creative teams from concept to execution, with a growing focus on Alpowered creative workflows for ideation, visual development, and content innovation.
Creative Director & Director at REBOLUCION (2013 – Present)
At Rebolucion, I am one half of SWAN, a female-led creative directing duo formed with Lucía Valdemoros. Together, we lead the creative development of branded campaigns and audiovisual content for global brands including Coca-Cola, MAC Cosmetics, Avon, Sedal, Kotex, and Mercado Libre. Combining cinematic storytelling, visual direction, and strategic thinking, we bring a fresh female perspective to advertising while leading multidisciplinary teams from concept through production.
Creative Development Producer at ABOUT Entertainment (2020 – Present)
Develop original content and intellectual property for streaming platforms and production companies, shaping projects from initial concept through creative development. Collaborate with writers, producers, and directors to identify, develop, and refine stories with strong creative and commercial potential. Selected productions include Cromañón and Barreda.
Creative Producer at SHORTA (2025 – 2026)
Developed original vertical short-form series as part of the creative team behind Deuda, Expuestoand Verdad o Shot, directed by Alejandro Ciancio. Contributed across concept development, story development, scripting, and creative production, collaborating with multidisciplinary teams to create engaging, mobile-first narratives.
Bachelor in Image & Sound Design – University of Buenos Aires (UBA-FADU)
Master in Visual Arts – Museo Nacional de Bellas Artes
Workshop in Writing Workshop - Dramaturgia – Walter Jakob & Agustín Mendilaharzu
Workshop in Art Workshop – Marina Dalez
Workshop in Advertising Workshop – Escuela de Creativos Publicitarios
Master in Writing Master - Piel de Lava – Laura Paredes and Valeria Correa
Workshop in Writing Workshop – Mercedes Halfon
Workshop in Acting Workshop – Inés Efron
