Karla Rivera Brito
BRAND, MEDIA & ENTERTAINMENT STRATEGIST
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Sobre mí
Creative communications and brand production professional with a track record of developing high-impact content strategies across entertainment, renewable energy, and cultural media. Demonstrated ability to lead cross-functional creative teams, translate brand vision into measurable outcomes, and produce compelling narratives across broadcast, digital, and social platforms. Fluent in English and Spanish, intermediate Portuguese.
Experiencia
BRAND PRODUCER & CREATIVE STRATEGIST - Fivonaccie - Indianapolis, IN
(2025-03)
Developed and executed brand identity and marketing infrastructure for clients.
- Led the end-to-end creative relaunch of Pastelillos Lamboy, a 65-year-old Puerto Rican heritage brand. Rebranding and content strategy directly contributed to six-figure revenue growth and measurable expansion of the customer base.
- Produced campaign content, established digital presence, and created messaging frameworks that drove audience engagement and supported investor-facing communications for a solar energy startup (Raya Power). Brand and content strategy contributed to the period in which Raya Power secured $1M in startup funding.
DIGITAL ENTERTAINMENT & CONTENT STRATEGY INTERN - NBC UNIVERSAL, Telemundo - Miami, FL
(2021-06 - 2022-04)
Collaborated with executive producers and editorial leadership on Latinx Now! to develop scripts, manage content assets, and produce talent-centered storytelling for on-air delivery. Authored on-camera scripts for presenters at Premios Juventud 2022 Blue Carpet. Delivered and edited the full media asset package utilized across live show broadcasts.
JOURNALISM INTERN - Be Portugal - Lisbon, Portugal
(2021-01 - 2021-03)
Developed and produced blog articles and social media content in support of Portuguese tourism initiatives. Apply audience-driven SEO strategy to optimize content performance and increase organic site reach.
RESEARCH ENTERTAINMENT INTERN - Biznaga Media - Madrid, Spain/ Miami, FL
(2020-08 - 2020-10)
Produced digital marketing content and contributed to creative direction for arts and entertainment campaigns across Spain. Collaborated with the creative team on concept development and narrative world-building for live music and dance events.
Educación
BA - Communication and Media Arts - Montclair State University (2025-03)
