Leila Torres

Specialist in digital communication and content strategy with experience in media, publishing, cultural projects, and international organizations. I have developed content for brands, digital products, and editorial projects, combining storytelling, UX Writing, copywriting, and strategic communication.

Digital Communication Strategy at FLACSO Argentina – Latin American Faculty of Social Sciences (2026-02 – Present)

• Designed the digital communication strategy, achieving 100% organic growth on social media (300 to 600 followers).
• Wrote email marketing campaigns.
• Developed copy for social media, email, and other channels.
• Produced scripts for audiovisual content.
• Created social media content.
• Managed press and institutional communication.

Communication and Marketing at Libros del Asteroide (2025-09 – 2026-03)

• Creation of editorial and promotional content.
• Production and editing of audiovisual content.
• Adaptation of press releases for social media.
• Web content management and updating.
• Support for communication and editorial outreach campaigns.

UX Writer at Emisarios (2025-01 – 2025-08)

• Writing microcopy for digital interfaces.
• Text design for onboarding, error messages, buttons, and landing pages.
• Collaboration with design team to improve user experience.
• Content optimization to facilitate navigation and product comprehension.

Branded Content Writer at Grupo Atlántida (2025-01 – 2025-08)

• Produced SEO-optimized articles and branded content aimed at digital positioning and visibility.
• Analyzed editorial metrics to optimize content performance and adjust publishing strategy.
• Ideation and execution of content campaigns.
• Metrics analysis to optimize editorial performance.
• Participated as presenter in audiovisual pieces for social media and digital platforms.
• Event coverage and on-camera video content production.

Content & Social Media Manager at Editorial Vinilo y Editorial Ralenti (2024-07 – 2025-08)

• Content strategy planning.
• Social media management.
• Audiovisual content production.
• Copywriting and video scriptwriting.
• Metrics analysis.
• Growth of digital community, doubling the number of followers in twelve months.

Culture Journalist at Editorial Vinilo y Editorial Ralenti (2024-07 – 2025-08)

• Coverage of the cultural agenda.
• Production of interviews, chronicles, and reports.
• Writing and editing of content in Spanish and English.
• Translation and localization of content.

Freelance Journalist at Clarín Cultura (2025-06 – Present)

• Research, writing, and editing of articles on literature, art, and culture.
• Coverage of publishing news, interviews, and cultural events.
• Development of journalistic content adapted to the editorial style of the outlet.

Culture Journalist at Agencia Nacional de Noticias Télam (2021-01 – 2024-07)

• Coverage of the cultural agenda.
• Production of interviews, chronicles, and reports.
• Writing and editing of content in Spanish and English.
• Translation and localization of content.

Communication and Marketing – FLACSO Argentina – Latin American Faculty of Social Sciences