SEDESA — Buenos Aires, Argentina |
Argentina’s deposit insurance entity. Member of the International Association of Deposit Insurers (IADI).
Marketing & International Affairs Lead • Sep 2019 – Present
- Positioned Argentina’s deposit insurer as an active global player, securing strategic visibility within IADI and peer networks.
- Developed the regulatory framework for fintech access to the Deposit Guarantee Fund (FGD) and its operational process.
- Strengthened ties with the Central Bank (BCRA) and aligned policies with international standards.
- Produced multilingual campaigns supporting regulatory seminars and high-level dialogues with institutions like the FDIC, BIS, and IMF.
- Coordinated joint technical assistance and working groups with global standard-setters (Governance, Technical, Regional, and Training Committees).
Eastman Kodak Company — Buenos Aires, Argentina |
Global imaging and printing technology company.
VP Marketing • May 2018 – Aug 2019
- Launched Kodak 3D printer in Europe and Asia, channel recruitment, and online marketplaces creation.
- Analyzed customer knowledge, trends, and market analysis to define effective strategies.
- Doubled Europe online business YoY to $1.5M by end of 2018.
- Led market research, pricing tests, segmentation, and A/B testing.
- Built integrated B2B communications platform, fostering long-term partnerships.
- Leveraged digital channels for lead generation and conversion cost reduction.
batbatt — Miami, FL, USA | anker.com
DTC brand of premium mobile accessories, sold via Amazon and proprietary e-commerce.
Founder & CEO • Dec 2013 – Dec 2017
- Built and led a DTC mobile accessories brand focused on premium smartphone products—including power banks, charging cables, connectivity hubs, and protective covers—competing directly with Anker and Mophie in the U.S. consumer market.
- Operated primarily through own website and Amazon storefront, managing marketing, operations, and vendor relationships.
- Took the company from idea to $500K in revenue in year one; surpassed $1M by mid-2015.
- Created the 5-year plan aiming at $5M by 2019, while leading both B2C and B2B efforts.
AMD (Advanced Micro Devices) — Buenos Aires, Argentina |
Global semiconductor company specialized in CPUs, GPUs and chipsets.
Marketing Director, Spanish South America (ex-Brazil) • Mar 2011 – Aug 2013
- Developed and led marketing across B2B (OEM, enterprise, channel) and B2C retail sectors.
- Delivered $480M in 4Q revenue—$110M above 2010.
- Cut marketing expense ratio from 5.5% to 3.9%, saving $8M annually.
- Tripled Argentina and Peru consumer business YoY to $36.2M.
- Consolidated 12 agencies into a single model, improving efficiency and service range.
- Created AMD Rewards, Fusion Portal, and Retail Pro enablement tools.
Anixter | Wesco — Latin America HQ – Buenos Aires, Argentina |
Global distributor of network & security solutions, electrical & electronic wire & cable.
Sr. Telco Business Director – Caribbean & Latin America • March 2009 – March 2011
- Appointed as the first Latin America-wide telecom executive based in Argentina, covering 20+ countries.
- Built and led strategic alliances with major telco vendors (CommScope, Corning, Belden), enabling complex regional rollouts.
- Designed go-to-market frameworks to support multinational clients across infrastructure and broadband segments.
- Spearheaded pre-sales integration, accelerating closure cycles and boosting regional pipeline quality.
Marketing Director – Caribbean & Latin America •
Jan 2006 – Feb 2009
- Directed full-stack marketing across LATAM, aligning campaigns with sales, P&L goals, and vendor programs.
- Increased partner engagement by 60% through localized programs, workshops, and cross-border channel alignment.
- Orchestrated integrated demand-gen strategies in telecom, industrial and security verticals.
- Introduced marketing performance KPIs across 8 country teams, improving visibility and ROI tracking.
Sr. Marketing Manager – Southern Cone •
Jan 2003 – Dec 2005
- Drove double-digit growth across key markets by repositioning product portfolios in telco and data segments.
- Launched distributor-partner workshops that reduced partner churn by 30%.
- Strengthened field marketing with targeted campaigns tied to regional business goals.
- Built LATAM’s first regionalized services hub from Argentina.
Business Manager – Southern Cone •
Jan 1999 – Dec 2002
- Transitioned from marketing into end-to-end operations: procurement, importation, customs, warehousing, transportation, delivery, packing and receiving.
- Selected for executive training at Anixter’s U.S. HQ to manage LATAM logistics under high-regulation environments.
- Cut fulfillment times by 20% and renegotiated supplier terms, improving regional profitability and compliance.
- Developed operational SOPs still in use across the Southern Cone region.
Marketing Manager – Argentina •
Mar 1998 – Dec 1998
- Managed marketing budget, co-ops MDFs, vendors and telco strategic planning.
- Increased channel engagement by 60% and reduced partner churn by 30%.
- Oversaw all co-marketing and MDF programs, coordinating vendor relations and budgeting.
- Executed telco-focused campaigns, enabling early entry into high-growth infrastructure projects.
Tech Data — Buenos Aires, Argentina |
Leading global IT distributor, now part of TD Synnex.
Marketing Director • Jan1997 – Feb1998
- Directed marketing for Argentina’s leading IT distributor at the time.
- Managed vendor relationships with over 20 top brands including Microsoft, HP, Oracle, Cisco, Symantec, Adobe, Novell, 3Com, IBM, Compaq, US Robotics, and others.
- Negotiated co-marketing budgets and launched trade/channel programs.
- Coordinated quarterly planning with both local and regional offices.
HP Product Manager •
Feb 1996 – Dec1997
- Elevated HP from last to first place among local distributors in one year.
- Developed national strategy in coordination with HP to regain market share.
Xerox Argentina — Buenos Aires, Argentina |
Global printing technology company, also sold Dell PCs in Argentina.
Dell Product Manager • Oct 1994 – Jan 1996
- Multiplied Dell PC sales by 10× in one year, going from 200 to over 2,000 units sold annually.
- Served as the technical-commercial bridge between sales and end clients for high-value B2B deals.
Tech Data — Buenos Aires, Argentina |
Leading global IT distributor, now part of TD Synnex.
Software Product Manager • Jan1994 – Sep1994
- Managed Corel, Adobe, Novell, IBM, SCO, 3Com, Symantec, and others.
- Reached top 3 position in software sales nationally.
American Express Argentina — Buenos Aires, Argentina |
Financial services corporation specializing in payment and travel services.
Training Trainee • March1992 – Nov 1993
- Selected via academic contest during Education Degree at USAL.
- Trained and onboarded new agents for customer service and support roles.
