Lucia Cembalo

Hey there ! I´m a Digital Marketing Specialist with a Bachelor´s Degree in Advertising.

Easy to learn and develop myself in new areas and tasks.

Abilty to work in groups, curious and constantly looking for new challenges. Passionate about communication and advertising.

I have been developingin the area of Digital Marketing for 5 years with all the updated Google and Facebook certifications.

Marketing tools: Data Studio, Tableau, Email Marketing (Emblue and Icomm), Google Analytics, Google Tag Manager, Youtube Studio, VWO and Ads Editor.

Designer tools: Adobe Illustrator and Photoshop.

PPC Tools: Linkedin Ads, Tik tok Ads, Twitter Ads, Facebook Ads, TikTok, Google Ads, Campaign Manager, Sizmek, DV360 (Programmatic Media Buying) and Google Ads Manager.

Cervecería y Maltería Quilmes I Sr. Ads Operations

• Implementation and configuration of PXs and events of DMP, DSP, Linkedin, Meta and TW of all digital properties.
• Activation of accounts on digital platforms.

Karvi I Performance Marketing Specialist I Growth Marketing

• Responsible for managng PPC/Display campaigns with well-defined performance objetives and provide regular reporting of the perfomance of the different business units.
• Analyze perfomance campaigns. Propose and implement new campaigns and other initiatives as necessary to achieve performance targets.
• Work with the CRM team to make audience selections and plan audience usage.
• Demostration of the variables that affect the performance of PPC/Display.
• Market analysis and consumer researrch.
• Implementation of A/B test in order to detect variables that perform in a resolute way.

Mercado Libre I Ad Operations / Trafficker Perfomance

• Managment and execution of advertising campaigns.
• Optimization of advertising campaigns.
• Information gathering and assembling final reports.

GroupM I Digital Media Assistant

-In charge of the implementation and optimization of digital campaigns for Bayer, Mars (Pedigree and Whiskas)

• Royal Canin
• Eukanuba, Milkaut Group
• Illolay
• Yerba Mate and Editorial Salvat.
• Use of platforms such us Social (Facebook Business Manager, Youtube, Twitter ADs y Linkedin), Display (Sizmek y Campaign Manager), Programmatic Media Buying (DV360), Search (Google Ads) and tracking tools.

Bacheloor Degree in Advertising - Universidad de Ciencias Empresariales y Sociales