Mar Barbich

Product Designer and design strategist with 3+ years leading end-to-end digital experiences for startups and corporate clients. Specialized in translating complex business goals into user-centered solutions, owning design decisions at a strategic level from brief to final delivery.

Product Designer at WeArePalta (2024-09 – Present)

• Execute the full design process for each project, from information architecture, wireframes and visual design through Framer development, SEO and launch, adapting to the client's existing branding or building it from scratch.
• Act as design lead and presentation point for founders and C-level stakeholders, communicating design decisions and strategic recommendations with clarity.
• Transform ambiguous briefs from startup and corporate clients into validated digital experiences, with full ownership over creative direction and quality of output.

UX/UI Designer at Freelance (2022 – Present)

• Manage the full client lifecycle independently, from discovery and UX strategy through wireframes, interactive prototypes and handoff, for websites, apps and SaaS products with dashboards and complex user flows.
• Define creative direction and design strategy aligned with user needs and business goals, building long-term client relationships through transparent communication.
• Handle all project management and client communication autonomously, developing strong stakeholder management and negotiation skills alongside design execution.

Fashion Designer & Team Leader at AYMA (2022 – 2024)

• Led international events and trade shows including on-site setup, team management and budget oversight across multiple markets.
• Directed competitive market analysis across international regions, developing project strategies with measurable outcomes and stakeholder buy-in.

Apparel Designer at Freelance (2017 – 2022)

Postgraduate in Strategic UX Design (Advanced UX) – University of Buenos Aires, FADU (2024)

Apparel Design – University of Buenos Aires, FADU (2015 – 2021)