Marcia Cabezas

Senior Graphic Designer and Art Director with 25+ years of experience creating visual communication for brands across digital, print, editorial, and marketing environments. Strong background in visual concepts, composition, typography, image editing, branding, campaigns, and social media content. Experienced in developing polished, brand-consistent visuals and adapting creative concepts across multiple formats.

Skilled in Adobe Creative Suite, Figma, and AI-powered tools for visual exploration and image generation.

Freelance Editorial Designer at La Gran Nilson Publishing House (2016 – Present)

• Design and layout of books for various publishing collections.
• Development of visual concepts, book covers, and graphic systems for printed publications.
• Layout of long-form content and editorial organization.
• Preparation of print-ready files and pre-production quality control.
• Coordination with editors, authors, and illustrators throughout the editorial process.

Visual Designer at MIA Comunicación (2021 – 2026)

Key clients: Banco Columbia, InterBanking, Sanofi, Farmacity, L'Oréal, Hotel Hilton, El Cronista, TotalEnergies, La Anónima Supermarkets and Tata Supermarkets (Uruguay).

• Developed visual concepts, campaign assets, and branded content for national and international brands, including L'Oréal, Farmacity, Sanofi, and Banco Columbia.
• Created and adapted key visuals and campaign systems across social media, digital advertising, email marketing, web, and print.
• Developed visual storytelling assets combining typography, imagery, composition, and brand identity.
• Edited and retouched images for campaigns, digital content, marketing materials, and e-commerce.
• Adapted creative concepts across multiple formats while maintaining visual consistency and brand guidelines.
• Collaborated with marketing, creative, content, account, and multimedia teams throughout the creative process.
• Integrated AI-powered tools into creative workflows for visual exploration, image generation, concept development, and production optimization.

Art Director | Senior Graphic Designer at MC Diseño Integral (2015 – 2021)

• Key clients included Inter-American Development Bank (IDB Chile), Federal Investment Council (CFI), Forbes Argentina Magazine and other national and international organizations.
• Led visual communication and branding projects from concept development through final production.
• Developed branding systems, visual identities, integrated campaigns, editorial publications, presentations, and promotional materials.
• Created visual systems, templates, and brand guidelines ensuring consistency across communication channels.
• Designed marketing materials and campaign assets for print and digital environments.
• Collaborated with clients, copywriters, editors, designers, illustrators, and production teams.
• Managed multiple concurrent projects while maintaining high standards of visual quality and production accuracy.
• Developed visual concepts, brand identities, campaign materials, and promotional assets with a strong focus on composition, imagery, and visual consistency.

Art Director at Infomedia S.A. (2005 – 2015)

• Publications: Tendencia, Bacanal, El Gourmet, and El Federal magazines.
• Led creative direction and supervised the complete visual process from concept and art direction through final production.
• Coordinated multidisciplinary creative teams including photographers, designers, editors, and production professionals.
• Developed visual identities, editorial systems, and brand-consistent design solutions.
• Editorial art direction, layout design, and visual storytelling for high-circulation publications.
• Developed editorial style guidelines and supported brand evolution.
• Coordinated photographic productions and creative teams.
• Collaborated with editorial and content teams to create visually engaging communication materials.

Graphic Designer at Cultura Librera Americana (2003 – 2004)

• Editorial design and layout of publications.
• Long-form content organization and page composition.
• Design of graphic materials for print.
• Application of typography, readability, and information hierarchy principles.
• Preparation of print-ready files, prepress validation, quality control, and production follow-up.
• Adaptation of editorial content across formats.
• Quality control prior to printing and compliance with editorial schedules.

Graphic Designer at Editorial Perfil (1995 – 2003)

• Featured publications: Luna Magazine, Mía Magazine, and Neo Magazine.
• Editorial design, layout, and visual organization of high-volume publications.
• Long-form content layout and information hierarchy.
• Preparation of print-ready files for commercial printing.

Teaching Certification Program – Universidad del Este (UDE) (2020)

Bachelor's Degree in Graphic Design – University of Buenos Aires (UBA) (2001)