Marcia Cabezas

Senior Graphic Designer with 25+ years of experience creating visual content for social media, digital marketing campaigns, branding, editorial projects, and corporate communications. Experienced in designing engaging graphics for digital and print media, collaborating with marketing and cross-functional teams, and maintaining brand consistency across multiple platforms. Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, Canva, Figma, and AI-powered design tools.

Strong expertise in typography, color theory, layout design, image retouching, visual storytelling, and digital communication. Highly organized and experienced managing multiple projects in fast-paced environments.

Freelance Editorial Designer - La Gran Nilson Publishing House

(2016-01)

• Design and layout of books for various publishing collections.
• Development of visual concepts, book covers, and graphic systems for printed publications.
• Layout of long-form content and editorial organization.
• Preparation of print-ready files and pre-production quality control.
• Coordination with editors, authors, and illustrators throughout the editorial process.

Visual Designer - MIA Comunicación

(2021-01 - 2026-01)

• Key clients: Farmacity, Sanofi, L'Oréal, Banco Columbia, Hotel Hilton, El Cronista, TotalEnergies, La Anónima Supermarkets and Tata Supermarkets (Uruguay).
• Designed social media graphics, posts, carousels, stories, banners, presentations, email marketing assets, and digital marketing campaigns for leading national and international brands.
• Collaborated with marketing, creative, and cross-functional teams to develop cohesive branding and high-quality visual solutions across digital and print media.
• Developed visual concepts and creative assets while maintaining brand consistency across digital and print media.
• Adaptation and resizing of campaigns across multiple formats, specifications, and media requirements.
• Print production, prepress preparation, quality control, and delivery of final artwork according to technical specifications.
• Preparation of print-ready files and management of production workflows.

Art Director | Senior Graphic Designer - MC Diseño Integral

(2015-01 - 2021-01)

• Key clients: Revista Juguetes, Revista Chikimasa, Forbes Argentina Magazine, Inter-American Development Bank (IDB Chile), Federal Investment Council (CFI), Diario La Guacha and Revista a la Carta (Paraguay).
• Editorial design and layout for Revista Juguetes.
• Editorial design and art direction for Revista Chikimasa, an educational children's publication focused on learning and creativity.
• Design of books, educational publications, illustrated materials, and editorial content.
• Preparation of print-ready files and production follow-up.
• Development of branding and visual identity projects.
• Created branding projects, social media content, marketing materials, and visual communication for clients across different industries.
• Communication campaigns for print and digital media.

Art Director - Infomedia S.A.

(2005-01 - 2015-01)

• Publications: Tendencia, Bacanal, El Gourmet, and El Federal magazines.
• Editorial art direction, layout design, and visual identity development for high-circulation publications.
• Editorial illustrations for Bacanal, El Federal, and El Gourmet magazines.
• Development of editorial style guidelines and brand evolution.
• Coordination of photo shoots and creative teams.
• Full supervision of the visual process from concept through final production.

Graphic Designer - Cultura Librera Americana

(2003-01 - 2004-01)

• Editorial design and layout of publications.
• Long-form content organization and page composition.
• Design of graphic materials for print.
• Application of typography, readability, and information hierarchy principles.
• Preparation of print-ready files, prepress validation, quality control, and production follow-up.
• Adaptation of editorial content across formats.
• Quality control prior to printing and compliance with editorial schedules.

Graphic Designer - Editorial Perfil

(1995-01 - 2003-01)

• Featured publications: Luna Magazine, Mía Magazine, and Neo Magazine.
• Editorial design, layout, and visual organization of high-volume publications.
• Long-form content layout and information hierarchy.
• Preparation of print-ready files for commercial printing.

Teaching Certification Program - Universidad del Este (UDE) (2020-01)

Bachelor's Degree - Graphic Design - University of Buenos Aires (UBA) (2001-01)