Marketing Consultant - Self-employed
(2018-12)
- Brand Strategy: Delivering end-to-end marketing consultancy, from creative direction to integrated branding and communication campaigns.
- Omnichannel Marketing Plans: Develop on-and-offline marketing strategies, ensuring brand consistency across all touchpoints and event-driven activations.
- Performance & ROI Optimization: Data-driven strategies and performance measurement, tracking KPIs to evaluate campaign effectiveness and maximize client business growth.
Communication Manager - Universo Garden Angels
(2017-12 - 2018-12)
- Regional Brand & Communications Planning (Senior Management): Lead Brand and Communications strategies across LATAM market. Responsible for regional budget allocation and oversight, ensuring strict alignment with corporate financial objectives and high-impact resource optimization.
- Regional Corporate Events & CSR Leadership: Lead the end-to-end strategy and execution of high-profile corporate and institutional events. Responsible for regional Corporate Social Responsibility (CSR) initiatives, including partnerships with UNICEF, aligning brand values with community impact to strengthen institutional reputation.
- Corporate Spokesperson & Communications: Act as the official spokesperson for offline communications, driving key messaging to ensure brand consistency and significant commercial impact.
- Regional Commercial Campaigns Management: Conceptualize and monitor monthly product campaigns, establishing comprehensive communication frameworks to define target audiences, channel selection, frequency, and high-quality content.
- Sales Training: Lead Marketing Training for the sales team, aligning commercial goals to drive performance.
- Branding & Visual Identity / Creative Director: Develop creative strategies for new products creating visual assets, including packaging, brochures, merchandising, and brand sampling.
- Media & Public Relations Management: Develop Regional Media plans and be the point of contact for PR inquiries. Managing high-level relationships with external agencies, influencers, ambassadors and freelancers.
- Crisis & Corporate Reputation: Lead critical PR initiatives, including crisis communication and Corporate Social Responsibility (CSR) programs.
- Executive Communications: Develop corporate guidelines for consistent brand messaging, including personal branding strategies for the CEO, across business media and internal channels.
- Social Media and Digital Management: Head of Digital Marketing Plans and Growth Marketing Strategies to increase ROI and Engagement.
- E-commerce: Responsible of the visual identity and UI/UX for the e-commerce website, ensuring seamless brand alignment across all digital touchpoints. Develop content plans and high-performance advertising campaigns to drive conversion.
- Trade Marketing & Franchising Management: Develop Visual Marketing and communication strategies for LATAM Franchises.
Brand Manager (Media) - CIE Medios
(2007-07 - 2017-10)
Strategy Marketing & Communications Management (Radio Broadcasting): Lead the annual marketing and communication plans for the radio stations mentionated. Directed Mass-Event Marketing Initiatives for leading radio stations Metro, and Rock&Pop, negotiating key partnerships and overseeing the operational setup for major festivals like Quilmes Rock, Creamfields and Pepsi Music, for audiences exceeding 100,000+ people, ensuring seamless brand integration.
- Public Relations & Brand Ambassadorship: Head of external communications, including media relations and high-level PR events.
- CSR & Institutional Reputation: Lead Corporate Social Responsibility (CSR) strategies, partnering with key entities and social causes to enhance brand equity and community engagement.
- Head of Advertising & Media Strategy | Metro, Aspen, Blue & AM América: Lead the Advertising Department, overseeing the annual budget and ensuring optimal resource allocation.
- End-to-End Campaign Development: 360° advertising campaigns, from creative concept and storytelling to the execution of commercial objectives.
- Media Planning: Engineer the annual media and communication roadmap for iconic stations like Metro 95.1, achieving key market share target.
- Audience Insights: Responsible for analyzing IBOPE rating statistics data and developing management reports for each radio station, identifying growth opportunities to optimize the advertising mix.
Brand Manager - Audizentrum Pilar
(2003-04 - 2006-08)
- Lead B2B strategies /Develop Marketing Roadmaps.
- Sales Force Synergy: Leading and empowering the sales force team, I provided them tools that accelerated performance and exceeded revenue targets.
- Global Communication Strategy: Responsible for adapting the global marketing plans and communication resources designed by VW Germany for Argentine market, maintaining brand consistency while maximizing relevance and local cultural impact.
- Market Analysis: Developing market research to identify emerging business opportunities and new market niches.
- Communications & Event Management: Media Planning, Public Relations campaigns, and Brand Activations.
- Visual Trade Marketing & Merchandising: Develop Creative Trade Marketing strategies and POP materials, optimizing point-of-sale presence and product turnover.
- Key Account Support: Helping to develop marketing proposals for large-scale enterprise clients, providing data-driven decision-making, for brand activations.
Marketing Assistant - Ceop
(2002-03 - 2003-02)
- Key Account Support: Helping to develop marketing proposals for large-scale enterprise clients, providing data-driven decision-making, for brand activations.
