María Victoria Nardin

Marketing professional with over 10 years of experience in event management, sponsorship negotiation, and brand partnerships. Proven track record coordinating large-scale activations across 14 shopping centres and negotiating high-value deals in music, theatre, film, art, and video games. Comprehensive budget management and leadership of multidisciplinary teams.

Over the past 5 years, I developed a global perspective through work experience in Europe and Oceania, in operational management and customer service roles in high-demand environments, which gave me a strong ability to adapt to different cultures and contexts. I regularly use AI tools to optimise processes, research, and content production. Available for hybrid or remote roles.

Duty Manager - SODA - Queenstown, New Zealand

(2023-07 - 2026-01)

• Floor operations supervision, ensuring smooth service and an exceptional guest experience.
• Reservation management and coordination of large groups through NowBookIt.
• Daily sales tracking, staff cost analysis, and cash handling.
• Coordination of monthly training sessions and implementation of sales incentive programmes.
• Management of private functions, with customised menus and service tailored to each client's needs.
• Design and printing of menus and promotional materials.

Head of Partnerships & Sponsorships - IRSA Propiedades Comerciales - Buenos Aires, Argentina

(2018-11 - 2021-12)

• Full management of the events calendar across 14 shopping centres: theatre, cinema, live music, gaming, art exhibitions, and fashion shows.
• End-to-end sponsorship and brand partnership negotiation: prospecting, pitching, contract closing, deliverable tracking, and results reporting.
• Commercialisation of advertising spaces, stages, window displays, and retail units for brands present in entertainment contexts.
• Building long-term strategic alliances with partners in the entertainment, FMCG, and lifestyle sectors.

Commercial & Marketing Manager - IRSA Propiedades Comerciales - Buenos Aires, Argentina

(2014-02 - 2018-11)

• Design and implementation of the Annual Strategic Marketing Plan with full budget ownership across multiple shopping centres.
• Planning and execution of commercial activations and sponsorship campaigns with external brands and media.
• Brand positioning and image management for Buenos Aires Design, Alto Palermo, and Alto Avellaneda.
• Coordination of multidisciplinary teams (Security, IT, Architecture, Parking) for event execution.

Marketing Assistant - IRSA Propiedades Comerciales - Buenos Aires, Argentina

(2011-08 - 2014-01)

• Development of marketing proposals and promotions from brief to implementation, including supplier evaluation and budget control.
• Coordination of internal and external communications materials for shopping centres across four locations.
• Measurement and reporting of results for each marketing action, with expense and variance analysis.
• Management of purchase orders, contract entry, and media spend tracking in SAP.

Media Assistant - Starcom Mediavest Worldwide - Buenos Aires, Argentina

(2008-10 - 2011-07)

• Support in media planning and campaign management for The Walt Disney Company, Whirlpool, Pernod Ricard, General Mills, and Answer Seguros.
• Research and selection of creative media outlets to maximise campaign impact.
• Budget preparation, purchase order management, and material verification; supervision of 2 direct reports.

Bachelor's Degree - Advertising - Universidad de Ciencias Empresariales y Sociales (UCES) (2006 - 2010)