Matias Hidalgo

Magento/Adobe Commerce Architect with 11+ years designing and scaling enterprise Adobe Commerce platforms, backed by 7 Magento/Adobe certifications. Owns architecture-level decisions across complex enterprise integrations (AWS SQS-to-OMS middleware, OpenID Connect SSO, payment and carrier systems), platform migrations (Magento 1.9 to 2.4), and production reliability. Provides hands-on architectural leadership and mentors engineering teams as Tech Lead (McFadyen Digital, Redbox Digital) and sole architect on client brands (IM Digital), while staying deep in the code.

Magento Tech Lead & SRE at McFadyen Digital (2025 – Present)

• Senior technical authority for FedEx Office’s PHP 8 / Magento 2 platform on Commerce Cloud, partnering with senior stakeholders on architecture and reliability decisions and acting during outages
• Built New Relic observability dashboards surfacing action items from existing logging, metrics, and transaction data
• Led the support team on platform stability, performance, and reliability initiatives
• WOW Award (Jan 2026) and Spot Award (Oct 2025) for exceptional first-year performance

Magento Architect at IM Digital (Imagination Media) (2021 – 2025)

• Owned architecture and led the Magento 1.9 to 2.4 migration for Material Connexion; long-running enterprise builds for Material Bank (Hyva, React, PHPUnit)
• Sole architect and developer on client brands (Montana Silversmith B2C+B2B, Baublebar), working directly with client stakeholders on solution design
• Diagnosed and resolved recurring production incidents, including a log-rotation fix that eliminated recurring server-space outages

Magento Backend Developer at Mediotype / Blue Acorn iCi (2019 – 2021)

• Designed and built enterprise integration middleware connecting AWS SQS with Magento Order Management via JSON-RPC 2.0 (Pentair)
• Architected a custom Subscription product type on the Bundle base plus two external API integrations (Little Passports)
• Owned code reviews and deployments (Palmetto State Armory)

Magento Backend Developer at Redbox Digital Ltd. (2016 – 2019)

• Technical Team Lead on Nahdi (Saudi Arabia): led developers technically, built an OpenID Connect SSO integration
• Business Analyst and Technical Architect for Victoria’s Secret Middle East (Alshaya): solution proposals, requirements analysis, estimation
• Tech Lead on Sephora.ae plus senior developer across enterprise retail accounts (Altayer, Chalhoub, Screwfix, H&M, Mothercare): REST APIs, service contracts, headless Magento

PHP Developer at Summa Solutions (2013 – 2016)

• Enterprise LATAM e-commerce: Carrefour Argentina, Makro, Palacio de Hierro, US Polo
• Payment integrations (MercadoPago, TodoPago, SPS Decidir), Andreani carrier extension, Magento 1 upgrades

Software Engineering studies in Software Engineering – UNCPBA (2010 – 2019)

Technical Developer and Networks Management – UNCPBA (2011 – 2012)

Computer Technician – Institute TE Ing. Felipe Senillosa (2007 – 2009)