Ecommerce Analyst - Marketplace & Data Driven Performance
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E C O M M E R C E A N A L Y S T
M A R K E T P L A C E & D A T A
D R I V E N P E R F O R M A N C E
Ecommerce Senior Analayst at Blue Star
2023 - PRESENT
Ensure full and accurate product assortment online,
optimizing visibility, content quality, and categorization.
Own pricing, promotions, and product launches aligned with commercial strategy.
Analyze KPIs (sales, conversion, stock, product performance)
to identify opportunities and drive action plans.
Execute and optimize on-site commercial strategy, including homepage, product ordering, and newsletters.
Collaborate cross-functionally to improve performance,
conversion, and overall user experience.
Ecommerce Semi Senior Analyst at Wanama
& John L. Cook
2021- 2022
Management of the online store and marketplaces.
Product cataloging (update and maintain product listings),
creation of landing pages and promotions.
Set up of logistics operators and payment methods.
Actively monitor KPIs, generate reports, and analyze available information for decision-making.
Development the communication calendar with the marketing and sales team.
Direct supervision of a team: 2 assistants.
2020 - 2021
Configuration of promotions and catalog management.
Setup of payment methods and logistics operators.
Management of digital projects: website redesigns,
implementation of usability improvements, and adoption of new technologies. Participated in the migration from
Magento to VTEX. Daily monitoring KPI´
s.
Direct collaboration with Design, Paid, UX, and Front and
Back-End Development teams to achieve brands objectives.
2017 -2020
Monitored stock, sales, and margins to support commercial decisions.
Defined assortment strategies for product launches and key campaigns.
Developed pricing strategies and product clustering.
Generated reports and analyzed KPIs.
Planned commercial calendar and evaluated campaign results.
Collaborated with Visual and Communication team
Bachelor's Degree in Business Administration – Universidad Católica Argentina (2012-01 – 2016-12)
Advanced level – Kaplan International College London (2017-01 – 2017-12)
Brush up your English - Advanced level – Universidad Católica Argentina (2015-01 – 2015-12)
