Natalia Castillo

Creative Lead focused on leading multidisciplinary teams and driving creative direction for global brands, including The Coca-Cola Company. I specialize in leading teams, managing client relationships, and ensuring strong execution across both creative and production environments.

Creative Lead at Superside (2024-01 – Present)

• Led creative direction across multiple international accounts
• Built strong client relationships as a trusted creative partner
• Directed multidisciplinary teams across creative concept and production
• Delivered high-volume assets under tight timelines
• Ensured consistency across brand systems and guidelines
• Integrated AI tools (image generation and layout exploration) into creative workflows to improve efficiency and scalability

Creative Team Lead / Head of Art at Hogarth / VMLY&R Commerce (2020-01 – 2023-01)

• Led and mentored a multidisciplinary team across LATAM and US markets
• Oversaw end-to-end creative production for Coca-Cola campaigns
• Managed high-volume workflows across multiple stakeholders
• Ensured strict alignment with global brand guidelines

Senior Art Director at Visual Latina (2012-01 – 2020-01)

• Developed global shopper marketing campaigns and toolkits
• Delivered consistent execution across international markets
• Collaborated with cross-functional teams and global stakeholders

Graphic Designer (ORT Argentina)

Fine Arts IUNA