Pablo Abram

I am a builder of corporate identities that over satisfy customers and seduce investors, suppliers and distributors. Based on this, together with my team, I develop systems to capture prospects, we support sales forces and install a culture of customer satisfaction goal in the companies. As a result, I build a solid company image and a culture that increases sales, improves consumer retention and increases the profitability of my clients.

I have implemented this philosophy in sectors as complex as Health, with very good results. It was also implemented in Digital Marketing (social medias, web, AdWords and others) making big difference.

I build Integral Relationship Marketing strategies, Corporate Image design. Market development, improved customer portfolio, design cost efficient advertisement, reorganized companies to be more client driven.

Pablo Abram Consultores

Experience

Novembre 2017 - Present - PA Consultores

Customer Experience Manager – Marketing manager on demand, business and organization consultant

I am a builder of corporate identities that over satisfy customers and seduce investors, suppliers and distributors. Based on this, together with my team, I develop systems to capture prospects, we support sales forces and install a culture of customer satisfaction goal in the companies. As a result, I build a solid company image and a culture that increases sales, improves consumer retention and increases the profitability of my clients.

I have implemented this philosophy in sectors as complex as Health, with very good results. It was also implemented in Digital Marketing (social medias, web, AdWords and others) making big difference.

I build Integral Relationship Marketing strategies, Corporate Image design. Market development, improved customer portfolio, design cost efficient advertisement, reorganized companies to be more client driven.

May 2011 - Present - Fundación Libertad and Progreso

Communication and brand manager 

• Development and management of communication strategies and plans. 
• Design and administration of digital marketing campaigns. My responsibility is finding current issues that people care about, and organizing special campaigns to communicate liberal ideas. 

June 2011 - November 2017 Marketing Manager part time external of Acudir Emergencias Médicas

• Responsible for the development of competitive identity and the construction of the brand from scratch. We defined a logo with impact, ambulances´ plotting and uniforms design, bases image. All in terms of a competitive identity and a strategy. The positioning of the company was achieved in less than a year in a saturated market, in four years it was the number one in CABA.
• Design and implementation of the marketing strategy and the corresponding action plan.
• Management and hiring of suppliers of marketing elements.
• Design and management of digital marketing campaigns.
• Define communication strategy and design of brochures and sales material.

October 1999 – may 2011 PA Consultores

Customer Experience Manager – Marketing manager on demand, business and organization consultant

I design marketing strategies and advertising campaigns ATL and BTL. I coordinate the design of ads and their publication, produce sales material and pitch. But I am convinced that marketing does not end there, so I involve the entire company in the creation of Value Perceived by the customer. CXM.

Development and implementation of Digital Marketing Strategies and Plans that provide value to the image of the company. I build digital systems for generating leads with Adwords, SEO, SEM and E-mail Marketing that facilitates the work of the sales force.

Some clients: Steel Plastic, Epoxiforma, Falabella & Corsi, Laboratorios Llanos, Infant, Consultorios Barrio Norte y Progreso and Gatti y Asociados.

February 1997 - September 1999 – Galicia Vida – Life Insurance Company

Bancasurance Manager 

• Responsible for the development of the bancassurance area. 
• Manage the sales force and the accounts executive team. 
• Supervision and support to the bank´s branch vendors. 
• Definition of marketing and sales plans, preparation of sales materials. 
• Analysis and control of sales. 
• Design of Advertising and Promotion Campaigns. 

I took five exams at LOMA (Life Office Management Association, Inc.): Managing for Solvency and Profitability, Marketing of Life Insurance, Life Insurance, Operation in Life Insurance and Life Insurance Administration.

Responsible for developing and leading the insurance sales through the Bank of Galicia. You go out Force management Marketing Strategies design and implementation.

January 1991 - July 1994 – Coppermol

Chemical Product Manager Trader of imported Chemical products in the Argentine market. 

• Responsible for the profitability of the chemicals business unit. 
• Development of several products and new markets. 
• Sale and marketing strategies design and plans implementation. 
• Management and commercial planning. 

1989 - 1990 Techint Organization - ARSA (Coated Steel) and Trefila - Siderca S.A.

Commercial Planning Assistant. Helped the manager to plan sales and production requirements.

Education

1994 - 1996 MBA, Marketing and International Business - The University of Texas at Austin

Activities and Societies: MBA Marketing Network, International Student Association

1983 – 1990 Industrial Engineer at Engineering College of Buenos Aires' University

Relationship with private companies secretary at the Engineering College Union.

Active member of UPAU Ingeniería, a liberal political party within the University.