Marketing digital Manager
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Iam a experienced digital marketing professional with a Master's degree in Communication from Austral University. My background includes successful leadership in digital initiatives for Bristol Myers Squibb, driving impactful launches and brand visibility in Dermatology, Oncology, and Hematology projects. With expertise in comprehensive digital marketing strategies, sales team guidance, and data-driven optimization.
Project Development and Launch Lead: led digital initiatives for Dermatology, Oncology, and Hematology projects, driving successful launches and brand visibility. Comprehensive Digital Marketing Strategies: Developed and executed holistic digital marketing strategies encompassing content marketing, email marketing, and other relevant channels. Resulted in increased brand awareness and engagement.
Guidance for Sales Team: Provided expert guidance and advice to the sales team on digital implementation strategies, enabling them to leverage digital tools effectively in their sales efforts.
Launch Consultation: Offered strategic consultation for launches from planning stages to pre-campaigns and day zero activities, ensuring seamless execution and maximum impact.
Data Acquisition and Analysis: Utilized data-driven insights to inform decision- making processes, enabling continuous optimization of marketing efforts for enhanced performance.
Email Marketing Expertise: Planned, created, and executed effective email campaigns, leveraging segmentation, automation flows, and in-depth analysis to enhance delivery rates and open rates.
Content Management: Led the creation and maintenance of an editorial newsletter, overseeing the production of diverse content formats, collaborating with designers and writers, and ensuring brand LATAM digital consistency.
Magister in communication Austral University
2021- 2024
Posgraduate in communication Austral University
2020 - 2021
