Santiago Scotto

Product Designer focused on simplifying complex systems and workflows, with a strong UX/UI foundation and a 6-year technical background in IT. I bring a deep understanding of how products work from the inside — including systems, constraints, cross-functional collaboration, and real operational challenges. I design solutions that balance user needs with business goals, metrics, and product outcomes, with a growing focus on product strategy and decision-making.

Product Designer (Contract) (2025-12 – Present)

• Designed and improved key product flows, including login and account recovery, reducing user friction
• Redesigned landing pages to improve clarity, hierarchy, and support conversion and user decision-making
• Contributed to UI consistency by creating and refining reusable components
• Collaborated with cross-functional teams to align user experience with product goals

UX/UI Designer — Freelance Projects (2025-03 – 2025-12)

• Designed websites and product flows focused on reducing friction and improving user journeys
• Delivered end-to-end design solutions from problem definition to final UI
• Applied UX principles to improve usability, clarity, and conversion across different projects

Visual & Content Designer at MicroShop (2024-09 – 2025-03)

• Designed landing pages and digital assets for marketing campaigns
• Collaborated with marketing teams to align UX decisions with business goals
• Improved content structure and visual hierarchy to enhance user engagement and clarity

IT Support & Infrastructure Specialist at Baufest (2018-06 – 2024)

• Identified usability issues and workflow inefficiencies across internal systems
• Collaborated with cross-functional teams to improve processes and reduce operational friction
• Translated technical constraints into clearer, more usable solutions for users and teams
• Contributed to decision-making by considering system limitations, scalability, and business impact

Diploma in UX/UI Design – UTN FRBA (2025)

Advanced in UX/UI Design – UTN FRBA

Bachelor's Degree in Business Administration and Management – UNSAM (2026-10)

Certification in Digital Marketing – Google