Stefanía Urso

Regional Commercial Coordinator with a Bachelor's Degree in Advertising and over 5 years of experience managing the full B2B customer lifecycle at a regional level, from prospecting and consultative sales to technical implementation, campaign monitoring, KPI analysis, and upselling strategies. Specialized in the financial sector, with strong CRM expertise and experience leading commercial expansion initiatives across LATAM. Currently leading a team of 2 sales executives, ensuring goal achievement and excellence in customer experience.

Regional Commercial Coordinator at Alprestamo (2023-12 – Present)

Led the commercial team across multiple LATAM countries with focus on departmental objectives and digital campaign optimization.

• Led the commercial team across multiple LATAM countries.
• Monitored departmental objectives and created performance reports.
• Designed and implemented strategies to improve digital campaign results.
• Opened new markets for regional expansion.
• Reported directly to C-level executives.

Account Executive at Alprestamo (2021-01 – 2023-12)

Managed consultative sales of financial services to Banks, Fintechs, and Marketing Agencies with focus on portfolio expansion and partner loyalty.

• Managed consultative sales of financial services to Banks, Fintechs, and Marketing Agencies.
• Expanded the client portfolio across Ibero-America.
• Developed customized commercial proposals.
• Ensured partner loyalty and campaign optimization.
• Collaborated with IT to implement technical integrations.
• Tracked KPIs to measure performance and ROI.

Sales Executive at Limptech (2020-01 – 2021-12)

Handled client accounts using CRM platforms and supported commercial projects with operational and administrative tasks.

• Handled client accounts using CRMs (Salesforce, Pipedrive, Youtrack).
• Supported operational and administrative tasks for commercial projects.
• Participated in initiatives to grow the client base.

Bachelor's Degree in Advertising – Universidad del Salvador (2018-01 – 2022-12)

High School Diploma in Human Sciences track – Colegio Manuel Belgrano (2013-01 – 2017-12)