Marketing Manager
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An experienced marketing & communications specialist who has worked across strategizing marketing solutions globally. An outgoing and results-driven individual who brings highly contagious energy to those around her.
As a Synopsys Campaign Manager, I am responsible for managing social media campaigns on platforms such as Facebook, LinkedIn, YouTube, and Google SEM. I also created weekly newsletters to promote webinars, resulting in a client outreach of 60-100k per distribution. Additionally, I established a Facebook ad account and managed a quarterly budget of $100k, implementing effective A/B testing methods.
In my role as a Synopsys Data Analyst, I conducted comprehensive market research to define the Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market in the automotive industry. I also developed financial tracking and sales tracking systems, as well as a newsletter with analysis and research on market trends. In my previous roles at C-SPAN and DES Enterprise, I assisted in scriptwriting, graphics production, event management, and sales activities, including networking and client meetings.
EDUCATION: Texas Lutheran University I Sep 2014 - May 2018
B.A. in Communication Studies | GPA 3.86/4.00
