Hamza Mirza

Digital Communications and Marketing Specialist with 4+ years of hands-on experience managing social media channels, writing editorial content, running digital campaigns, and building brand presence across international markets. Experienced in community management, editorial planning, campaign performance measurement, and cross-functional collaboration with agencies and internal teams. Currently completing a Master's degree in Media and Convergence Management, combining academic grounding in communication strategy with real-world production and marketing experience.

Social Media Executive at ACE Money Transfer (2025-06 – 2026-02)

• Managed social media content production across Instagram, Facebook, TikTok and YouTube for campaigns spanning 100+ remittance corridors and 28+ sending countries
• Wrote and edited platform-specific copy — posts, stories, Reels, captions and scripts — adapting tone and format for each channel and target audience
• Built and maintained editorial content calendars coordinating output across multiple markets simultaneously
• Actively managed community engagement across social platforms, responding to audiences and monitoring brand sentiment
• Ran Meta Ads campaigns and contributed to performance marketing initiatives, tracking KPIs and reporting on campaign results
• Collaborated directly with brand managers, designers, videographers and external agencies to deliver consistent, high-volume creative output
• Ensured all digital communications aligned with GDPR and fintech compliance standards

Media and Marketing Executive at Anatomy Health Solutions (2022-10 – 2025-05)

• Led all digital communications for a SaaS fitness platform, writing website content, newsletters, social media posts and campaign copy from brand launch through to growth phase
• Developed and managed editorial plans across digital channels, improving engagement rates by 4 to 5 percent
• Produced written and visual content for the full marketing funnel, from awareness campaigns through to conversion-focused landing pages and sales copy
• Designed and executed email marketing campaigns via Mailchimp, managing subscriber lists and measuring open and click-through rates
• Built brand ambassador and influencer communication programs, briefing partners and managing ongoing relationships
• Produced corporate pitch decks and internal communication materials for wellness program stakeholders

Media Executive at Ginasstic Group (2021-01 – 2022-10)

• Directed all digital and social media communications following a full brand rebranding, establishing a new visual identity and consistent communication tone
• Created and managed social media content across platforms, producing posts, stories and campaign assets at high volume
• Led campaign "AbNahiRukainGay", developing all content and copy, resulting in a 150 percent increase in user-generated content and 40 percent improvement in positive engagement
• Produced 18+ videos and marketing assets per production cycle, managing scripts, visual content and post-production
• Built a scalable content library of 300+ assets, streamlining future production and maintaining brand consistency

Graphics and Content Creator at The Nutritionists (2019-12 – 2020-11)

• Wrote and designed social media content and print materials to grow brand presence and audience engagement
• Collaborated with web developers on website content integration and UX copy

Master of Media and Convergence Management in Media and Convergence Management – Universität Klagenfurt (2026-03)

Bachelor of Media Sciences in Media Sciences – SZABIST (2015-09 – 2019-09)