Michaela Posch

Communications professional with 3+ years at PwC Austria, specializing in B2B content strategy, social media and SEO/SEA. Proven track record in managing organic campaigns, cross-format storytelling for corporate audiences, copywriting and keyword analysis for paid search and organic ranking. Solid experience with CMS, UX design and the Adobe Creative Suite for visual design and video production.

CONTENT CREATION & SOCIAL MEDIA MANAGEMENT (ASSOCIATE) at PWC AUSTRIA (2022-01 – 2025-12)

• Managing social media (LinkedIn, Meta) newsroom for thought leadership and employer branding content with 4-5 posts/week
• Crafting engaging assets and storytellings across social media, video, corporate and editorial formats
• Optimizing communication effectiveness: Content reached up to 10K+ impressions per LinkedIn post and achieving avg. engagement rate of 1–2%
• Supporting rollout of employee advocacy initiative reaching 120 internal stakeholders
• Young Board: Provided strategic bottom-up counsel to senior leadership

DIGITAL MARKETING SPECIALIST (INTERNSHIP) at AMBERSCRIPT (NL) (2021-01 – 2021-12)

• Managing SEO/SEA campaigns for DACH market, driving visibility and lead generation among students
• Improved organic rankings for target keywords in the transcription service industry
• Relaunching website (WordPress) including content structure and localization, UX alignment and on-page SEO in German
• Weekly monitoring of key metrics (traffic, rankings, conversions) and deriving insights by conducting market research To date, I have built my career by gaining experience across content marketing, corporate communications, social media management, SEO/SEA, and copywriting. I have been working with CMS platforms, supporting UX-related projects using Figma, and creating visual and video content using Adobe Creative Suite.

Along this journey, I have always enjoyed transforming complex topics into engaging content. I am particularly passionate about capturing a brand’s identity and tone of voice in order to create consistent messaging, assets and creatives that sparks connection and conversation.

Master of Arts in Business, Communication Management – FHWIEN DER WKW (2022-01 – 2025-12)

Bachelor of Arts in Mass Media & Communication Science – UNIVERSITY OF VIENNA (2022-12)

Certificate in Web and Media Design – ARTPIX (2026-01 – 2026-12)