Omnichannel Manager for Oncology & Specialty Care BUs at GSK Austria (2025-09 – 2026-02)
- Develop and execute digital and customer engagement strategy in line with regional vision and brand objectives.
- Localize regional brand strategy to local market commercial objectives and local market compliance and requirements.
- Build and implement primary-care omnichannel engagement strategy, integrating market and customer insights, field-based recommendations, and market research data.
- Identify new business opportunities, strategic priorities, and KPIs to effectively manage customer engagement.
Sr. Omnichannel Manager for Vaccines Portfolio Business Unit at MSD Austria (2023-02 – 2025-06)
- Defined and executed digital and Omnichannel Customer Engagement (OCE) strategy for customer engagement.
- Led key global and regional customer engagement projects from concept development to their full implementation.
- Developed segmentation approach to efficiently target key customer audiences and optimize touchpoint journeys.
- Set and monitor robust KPI measurement and analysis, driving reach, adoption, and activation effectiveness as well as conducting continuous optimization to reach short- and long-term goals.
- Managed budget allocations, ensuring effective commercial strategy execution.
Marketing Program Manager at Amazon EU Luxembourg (2021-05 – 2021-12)
- Led digital brand awareness and lead generation projects in the UK and DE markets.
- Deployed KPIs to measure the effectiveness of marketing initiatives in line with EU and US Marketing teams.
Head of Business Franchise at Novartis Ukraine (2020-03 – 2021-02)
- Developed and implemented 2 specialty care biological brands' launch strategies, defining their clear differentiation and brand positioning in collaboration with the Regional & Global Marketing teams.
- Developed and executed Brand Plans for 2 innovative products on Dermatology and Rheumatology markets.
- Deployed Patient Journey Modelling, defining brand positioning and growth opportunities.
- Deployed Novartis Regional Commercial Excellence (COMEX) projects, ensuring their operational efficiency.
- Monitored and analyzed market and brand performance, deploying relevant KPIs, market insights, and trends.
- Managed BU P&L, forecasting, and controlling budgets to meet business, sales, and revenue targets.
Cardiovascular and Metabolic (CVM) Marketing Manager at Novartis Ukraine (2019-07 – 2020-03)
- Led Entresto launch strategy, assuring it as most successful launch recorded across the Novartis iCEE Region.
- Oversaw sales and promotional activities to grow market share and achieve commercial and revenue targets.
Brand Manager on Novartis Rotational Leadership Program at Novartis Spain (2018-03 – 2019-07)
- Executed the brand Tactical Plan in Spain to retain the market leadership market positioning.
- Introduced Digital AI customer engagement tool, My Ava, in collaboration with Novartis Global Digital Solutions Respiratory Franchise team, "Lovexair" patient organization, and "Observia", 3rd-party AI supplier.
