Stephanie Michon

Marketing manager with international experience in the Travel and Pet industry. Manage SEA and SEO campaigns, launching and developing influencer campaign, implement and optimizing TV campaign +600K€ total spend and bringing 35% YoY growth.

Digital country Manager -France

Tractive | September 2020 - Ongoing

• Developing large-scale ATL activations, including a TV campaign with initial +€600k total spend delivering +35% uplift in product sales.
• Improving conversion rate by implementing trustworthy logo trusted by French cusumers. 
• Perform daily monitoring Activations and campaigns optimization (Amazon, AdWords, Bing, Affiliate...).
• Launching influencer campaigns (Tik Tok, Instagram and YouTube) with comprehensive product use cases and category education on new product features.
• Improving SEO for the FR market by optimizing content (homepage, landing pages, and blogs) for Google and conducting keyword analysis/research and developing strategies to improve its rankings. 
• Develop partnerships within the pet industry

Trivago | January 2018 - July 2020

• Responsible for campaigns’ overall performance for EU markets.
• Perform daily monitoring on campaigns. 
• Manage accounts and implement optimizations to improve performance and maintain online campaigns profitability.
• Responsible to write and optimize compelling ads.
• Close cooperation with automation bidding solution team
• Increased revenue by 11% by optimizing bidding settings

Msc. Marketing & Management specialized in

Normandy business school

France & UK 2007-2011