Claim of Fame: Named one of the top 10 marketing innovators by iMedia in 2019 for defining an Omnichannel Growth Marketing & Multi-brand strategy for 3-Expedia brands in Australia & New Zealand. Conceived the vision, secured the funding and stakeholder buy-in for one of the most aggressive growth plans ever contemplated in the history of Expedia. As a result, captured a 110% increase in market share & +45% net revenue YoY in ANZ
Fortune 200 Career Synopsis:
- Performance-oriented professional with over 15 years of experience in AI, digital & tech space, leading global and cross-functional teams at Microsoft, Expedia, Yahoo, Bayzat & Katalon
- A top-level executive who leads businesses to growth and market differentiation by employing prolific knowledge of online marketing, product/brand positioning, growth and data science strategy
- Full cycle consulting experience in employing machine learning-driven algorithmic solutions across integrated marketing channels to power customer growth & repeat rates in a wide range of industries
- Led media mix modeling, and clickstream/behavioral analytics to reorganize large-scale budgets and formulate marketing, partnerships, and customer experience playbooks
- Demonstrated expertise in engineering agile test & learn frameworks that continuously optimize customer journeys to drive ROAS improvement & net revenue growth
