Head of Media Production at WPP Production (formerly known as Hogarth) (2024-12 – Present)
Addressable Content (Personalisation) Lead at WPP Production (formerly known as Hogarth) (2022-03 – 2024-12)
Lead a strategic production partnership with WPP Media, overseeing a significant revenue-generating business unit and acting as the primary commercial and operational point of contact across multiple stakeholder groups.
- Own the growth, delivery, and commercial performance of technology-enabled production solutions spanning personalisation, dynamic creative optimisation (DCO), content adaptation, localisation, social content, and omnichannel campaign execution.
- Partner with agency leadership (CEO and exco), media teams, and client stakeholders to develop scalable solutions that improve campaign effectiveness, operational efficiency, and business outcomes.
- Drive new business development and strategic growth, collaborating with senior leadership on major pitches, both within WPP Production and WPP Media, positioning production and technology capabilities as a core component of integrated client solutions.
- Lead executive-level presentations, workshops, and solution demonstrations, translating complex technology and innovation initiatives into clear commercial value for clients and stakeholders.
- Foster long-term stakeholder engagement through strategic planning sessions, capability workshops, business reviews, and cross-functional collaboration initiatives.
- Work closely with local and global leadership teams to identify operational challenges, improve processes, and implement scalable frameworks that enhance service delivery and client experience.
- Own forecasting, pricing strategy, profitability management, and commercial planning, balancing revenue growth, client value, and operational performance.
- Delivered consistent year-on-year growth through success, plus identifying and building new revenue streams and solutions within our partnership
- Played a leading role in multiple winning pitches including NAB, BYD, Bridgestone
- Acted as single point of contact for all ad tech and DCO solutions within Australia
Market Lead at Adylic (part of the Omnicom Group) (2020-07 – 2022-02)
Led the AUNZ market for a global advertising technology and personalisation agency within Omnicom, responsible for commercial performance, client growth, and regional operations.
- Owned strategic client relationships, retained contracts, commercial negotiations, renewals, and new business development across the region.
- Managed a local team while overseeing delivery, client success, and operational excellence across key accounts.
- Partnered closely with global leadership to drive market expansion, business planning, forecasting, hiring, and industry engagement initiatives.
- Implemented new processes and operating models to improve scalability, efficiency, and client experience as the business grew.
- Led the localisation and expansion of operational capabilities from the UK into the Australian market.
- Worked closely with Product and Leadership teams to identify market opportunities, advocate for client needs, and influence product innovation and roadmap priorities.
- Fostered a high-performance culture through coaching, training, and ongoing professional development.
- Grew regional revenue by 25% in 2021, exceeding annual forecasts and supporting increased local investment and team expansion.
- Secured Virgin Australia as a new client within the first month through strategic engagement and a tailored commercial solution.
- Redesigned operational workflows within the Sydney hub, delivering measurable improvements in efficiency, collaboration, and client delivery.
Client Partner at Amobee (2019-11 – 2020-07)
Managed Amobee's largest strategic account acting as the primary commercial and client lead across programmatic media, audience activation, and omnichannel campaign delivery.
- Developed omnichannel growth strategies helping clients maximise platform adoption and campaign performance.
- Worked closely with agency and advertiser stakeholders to align business objectives with platform capabilities, driving long-term partnership growth and retention.
- Led strategic planning and platform training sessions and campaign reviews, highlighting campaign outcomes and measurement to key agency leads
- Collaborated with product, trading, and operations teams to improve platform capabilities, campaign optimisation workflows, and data-driven decision making.
- Surpassed every quarterly revenue goal including the beginning of the Covid pandemic
- Independently lead proposals which I initiated for new business, resulting in new campaigns and brands being onboarded
Account Director (Sydney) at Flashtalking (2018-12 – 2019-11)
Owned tier 1 accounts and relationships such as IHG, Kayo, Airbnb, Virgin Australia, ANZ + 20 more
- Accountable for delivering end-to-end account delivery including growth and new business through strong relationships, campaign performance, and proving value and results in our relationship
- Managed and mentored a team of 3, fostering growth and technical expertise
- Regularly identified and collaborated on new business pitches and internal workflow transformation
- Frequently promoted within the business, and transferred to Sydney, Australia upon my request
- Grew the Mediacom business from one of our smallest accounts to our largest account within 2 years
- Regularly recognised and rewarded for leading our most successful accounts through relationships
Account Manager/Director (London) at Flashtalking (2015-10 – 2018-12)
Owned tier 1 accounts and relationships such as IHG, Kayo, Airbnb, Virgin Australia, ANZ + 20 more
- Accountable for delivering end-to-end account delivery including growth and new business through strong relationships, campaign performance, and proving value and results in our relationship
- Managed and mentored a team of 3, fostering growth and technical expertise
- Regularly identified and collaborated on new business pitches and internal workflow transformation
Technical Account Manager at Flashtalking (2013-08 – 2015-10)
Lead technical support for both internal account teams and external brand-direct and media clients
- Supporting the onboarding of new accounts, troubleshooting implementation issues, building bespoke solutions
- Worked closely with our internal feeds team to build bespoke integration to external data sources such as API's, ingestion of raw feed data hourly, DMP or DSP integrations, weather or geo data feeds
- Working with internal product teams based in New York to feedback user experience frustrations, and propose solutions based on the standard of competitor platforms
- Onboarded the UKs first live product-API feed campaign for B&Q, leading the data integration, produced internal documentation and workflow guidance to be used for all future feed set-ups
Digital Operations Manager at PHD Media (2011-05 – 2013-08)
Managed all operational areas of display campaigns for PHD UK's accounts
- Initial campaign scoping, pre-launch tagging requirement, creative build training, campaign trafficking set-up, mid-campaign optimisation and analysis, end-of-campaign reporting and recommendations
- Worked in an advisory and supplementary manner in conjunction with the planning, buying and client servicing departments to ensure a smooth campaign
- Frequently relied upon for ad server and technical knowledge, required to liaise with additional external agencies in order to provide account teams with the optimum platforms for campaigns to run efficiently
- Built detailed reports for external client use, including analysis of current ad placements and recommendations of suitable optimisations
- Implemented new ways of working with the media planning team, to include the operations team earlier in a campaign timeline to allow a stronger insight, and healthier turnaround times
- Temporarily ran the Operational team whilst the Director of Operations was on extended leave
Senior Campaign Executive at MEC (now known as Wavemaker) (2008-08 – 2011-05)
- Owning the set-up and trafficking of all digital campaigns run through MEC
- Ad Tech specialist and digital campaign set-up SME, key contact for all technical campaign set-up and queries across digital network
- Owned relationships with outsourcing providers based overseas, briefing whilst managing internal expectations
