Senior Logistics Products & Operations Manager - Wish.com (NASDAQ: ContextLogic Inc.)
(2021-08 - 2026-07)
- Led the development and standardisation of an integrated end-to-end B2B logistics platform across multiple markets, connecting international transportation, supplier operations, customs compliance and service performance to improve visibility, scalability and operational efficiency.
- Owned logistics product and operational improvement initiatives, translating complex international logistics requirements into standardised, scalable platform capabilities and workflows.
- Defined KPI governance frameworks and used performance dashboards and operational data to track service, cost and business outcomes, identify process gaps and drive continuous optimisation.
- Partnered closely with Product, Technology, Data, Finance and Operations teams to optimise end-to-end information and operational workflows and deliver scalable logistics solutions.
- Supported rapid regional expansion across Thailand, Vietnam and Singapore by adapting logistics capabilities and operating models to different market requirements while strengthening cross-border networks.
- Managed strategic relationships with airlines, freight forwarders and logistics providers, improving transportation capacity, service reliability and carrier performance across the network.
- Advised major merchants on supply chain optimisation, international transportation, customs compliance and logistics network design, improving cross-border operating performance.
- Strengthened platform and operational resilience through supplier diversification, route optimisation, risk mitigation and performance management.
- Drove continuous improvement through process standardisation, KPI governance, dashboard reporting and data analytics, supporting scalable growth and enhanced customer experience.
Deputy General Manager - Shanghai Good Supply China Management Ltd.
(2020-08 - 2021-08)
- Led the development of end-to-end cross-border e-commerce logistics products for Chinese Amazon sellers, integrating international transportation, customs clearance, warehousing and last-mile delivery into scalable service solutions.
- Drove business growth by increasing the company's revenue from RMB 200 million to RMB 400 million within six months, while expanding monthly shipment volumes from 50 to over 120 × 40HQ containers through strategic business development and operational improvements.
- Established strategic partnerships with China Post, USPS, Matson and COSCO Shipping, strengthening Shanghai Good Supply's global transportation network, enhancing service coverage and improving supply chain reliability.
- Directed Operations, Sales and Customer Service functions and implemented KPI-driven warehouse, compliance and performance frameworks to improve execution quality, operational efficiency and customer experience.
- Optimised commercial performance by collaborating with Finance on cost modelling, pricing strategies and profitability analysis, supporting sustainable business growth and informed business decision-making.
Deputy General Manager - China Guangdong Bay Area Supply Chain Management Ltd.
(2019-01 - 2020-07)
- Joined the founding leadership team to build cross-border e-commerce logistics capabilities and market-entry solutions in the Greater Bay Area, combining logistics infrastructure, customs models and scalable operating processes.
- Led the establishment of the first 9610 cross-border e-commerce customs supervision centre and bonded warehouse operations at the Hong Kong–Zhuhai–Macau Bridge, creating a new logistics gateway for international trade.
- Directed the successful launch of the first B2C import shipment through the Hong Kong–Zhuhai–Macau Bridge and implemented the 1210 bonded import model, improving customs efficiency and supporting cross-border e-commerce growth.
- Drove commercial success by achieving operational break-even and generating RMB 8 million in monthly revenue, while developing scalable logistics solutions for cross-border import operations.
- Built and expanded the organisation from 2 to 41 employees, recruiting and leading multidisciplinary teams while establishing scalable processes, governance frameworks and sustainable business operations.
Deputy General Manager - 4PX Express Ltd. (Cainiao Group)
(2017-09 - 2018-12)
- Directed global fulfilment and profit performance across 11 overseas warehouses in 8 countries, managing approximately 450,000 sqm of warehouse space and end-to-end international transportation, warehousing and distribution networks.
- Led multinational teams across transportation, customs compliance, warehouse operations and data management, coordinating end-to-end execution across global markets.
- Managed international transportation, inventory, warehousing and last-mile delivery flows, optimising network execution, operational efficiency and customer service performance.
- Delivered over 90% on-time order fulfilment during the Black Friday peak season by optimising inventory planning, transportation capacity and warehouse execution, while launching a global reverse logistics solution with profit margins exceeding 120%.
Senior Product Director - Shenzhen WINIT Information Technology Co., Ltd.
(2016-06 - 2017-04)
- Led the development of cross-border e-commerce fulfilment products, designing scalable logistics solutions and standardised operational processes to support international order fulfilment and improve service efficiency.
- Managed last-mile delivery networks across North America, Europe and Australia and established partnerships with USPS, UPS, DHL, Royal Mail and Australia Post to strengthen global delivery coverage and network capability.
- Directed supplier negotiations, pricing strategies and logistics product development, balancing service capability, transportation cost and commercial performance across international markets.
Logistics Product Director - Foxconn Technology Group (JUSDA)
(2015-06 - 2016-06)
- Developed cross-border e-commerce logistics products and overseas logistics channels, translating international business requirements into scalable transportation and distribution solutions.
- Designed warehouse distribution solutions for the United States market and supported acquisition and due diligence projects, contributing to logistics network planning and strategic expansion.
- Managed logistics product development teams, driving product delivery, process optimisation and scalable supply chain solutions aligned with business objectives.
Business Director, Business Unit II - Bertelsmann Group (Arvato Logistics Services China)
(2012-01 - 2015-05)
- Managed a RMB 120 million business unit with full P&L responsibility, leading a team of 16 professionals and exceeding revenue targets by 130% through strategic business development and operational excellence.
- Oversaw key global accounts, including Apple, Lenovo and Huawei, delivering supply chain optimisation initiatives, leading commercial negotiations and strengthening long-term customer relationships.
- Developed Lenovo's Global Spare Parts Service Centre solution, enhancing after-sales logistics, spare parts distribution and service efficiency to support the company's global supply chain operations.
Supply Chain Strategy Project Manager - Foxconn International Holdings (FIH)
(2005-11 - 2008-10)
- Managed large-scale logistics transformation projects across Brazil, Mexico, Finland and the Americas, supporting global manufacturing expansion and scalable supply chain capability development.
- Established logistics functions and built operational teams for new manufacturing facilities, designing standardised logistics processes and execution models.
- Directed logistics planning and network design for new manufacturing sites, integrating transportation, warehousing and distribution operations into end-to-end supply chain solutions.
- Delivered logistics cost savings of approximately USD 2 million per month while maintaining over 90% on-time delivery performance through strategic supply chain optimisation and operational improvements.
