Wai Qing Cheah

Digital marketer with over 5 years of experience delivering growth across B2B and SaaS industries in global markets (US, Southeast Asia, Europe). Proven track record in scaling organic visibility, optimizing paid media performance, and executing full-funnel demand generation strategies. Experienced in collaborating with cross-functional global teams and leveraging data-driven insights to improve marketing performance and support business growth.

Digital Marketing Manager at Contract (2025-03 – 2025-11)

Collaborated with cross-functional teams across Europe and Asia to deliver strategies for international clients in real estate (CH), home improvement (CH), hospitality (VN), and renewable energy (VN).

• Led go-to-market and full-cycle digital marketing strategies (operations, analytics, SEO, SEM, content) for international clients across Europe and Asia, driving lead acquisition and market visibility
• Increased qualified leads through geo-targeted SEM campaigns tailored to local markets
• Developed and executed technical SEO initiatives, improving website health scores from 62% to 92%

Marketing Specialist at HROne (2024-08 – 2024-11)

HROne is a Human Resources service provider in China, specializing in Employer of Record (EOR) solutions and payroll outsourcing.

• Delivered data-driven performance insights to optimize marketing strategies and support business growth
• Directed intern to improve UX, site structure, web design and conversion rate optimization (CRO)
• Managed website performance and security to ensure continuous lead generation and platform reliability

SEM/SEO Strategist at hireEZ (Previously Hiretual) (2023-10 – 2024-06)

hireEZ is an AI-powered talent acquisition SaaS platform that provides enterprises access to over 800 million candidate profiles, serving 100+ Fortune 500 customers with $26M in Series B funding.

SEO Specialist at hireEZ (Previously Hiretual) (2020-10 – 2023-10)

hireEZ is an AI-powered talent acquisition SaaS platform that provides enterprises access to over 800 million candidate profiles, serving 100+ Fortune 500 customers (Amazon, Nike, Intel) with $26M in Series B funding.

• Generated $800,000 marketing pipeline through multi-platform PPC campaigns (Google, LinkedIn, Meta, review platforms)
• Achieved 100% YoY organic traffic growth through scalable SEO and content strategies
• Executed Account-Based Marketing (ABM) strategies by crafting personalized landing pages and messaging targeting enterprise-level accounts to improve engagement and conversions
• Led website migration and content refresh strategy during rebrand in 2022, ensuring zero traffic loss and preserving search equity
• Optimized marketing budgets and targeting strategies to reduce CPA and improve ROI
• Managed cross-functional collaboration (Marketing, Web, Design, Finance, Legal, Product) across US and China teams to ensure brand alignment and strategy cohesion
• Leveraged web analytics and A/B testing to refine UX and landing page conversions, translating complex data into actionable performance reports and executive dashboards for senior stakeholders
• Executed comprehensive keyword research and content strategies, ensuring all web assets met high-performance SEO standards and brand guidelines

Junior SEO Specialist at NickMetrics (Previously Tmax Venture) (2019-04 – 2020-10)

• Increased high-value organic traffic through keyword strategy and on-page SEO optimization
• Supported multimedia content optimization including video subtitling and proofreading

Marketing Assistant (Internship) at Advanced Apotheke (2018-02 – 2018-04)

• Managed social media platforms for international beauty brands (THREE, Neal's Yard Remedies, Les Fleurs de Bach, L'erbolario)
• Maintained visual merchandising standards and translated marketing materials from English to Chinese
• Supported event planning, product launching, media launching and product demonstrations
• Attended and socialized at magazine event and fashion show with superior

Bachelor of Science in Marketing Management – Sheffield Hallam University

Bachelor of Business in Marketing – TAR UMT