UI/UX Design Lead at Creatabuzz Communications (2025-01 – Present)
Improve user experience and consistency across MTN's digital ecosystem through research-driven interface design, scalable systems, and interactive prototypes, working with MTN Uganda via M&C Saatchi.
- Led design for MTN Uganda's MyMTN app, SD-WAN platform, and enterprise tools, ensuring a consistent visual identity across all platforms.
- Designed and maintained a multi-platform design system, enabling faster design delivery, improved scalability, and reduced inconsistencies across teams.
- Facilitated MTN Group's regional UX/UI Bootcamp in Uganda, coaching teams on design thinking, rapid prototyping, and iterative usability testing.
- Partnered with marketing teams to produce internal communications visuals, aligning materials with MTN's brand standards and campaign objectives.
- Conducted user testing and feedback sessions to guide product feature improvements, enhancing usability and customer satisfaction metrics.
- Collaborated with developers to ensure pixel-perfect implementation and reduced design drift during production deployment.
UI/UX Design Lead at TBWA\Uganda (2022-01 – 2024-12)
Redesign digital products for telecom, media, Alcohol brands, and tourism clients to enhance usability, accessibility, and brand alignment.
- Directed end-to-end design projects for telecom, media, and tourism clients, including the MyMTN app redesign and the Explore Uganda tourism site.
- Standardized UI components and accessibility compliance across multiple products, ensuring a cohesive user experience across web and mobile.
- Worked closely with developers to deliver high-fidelity product builds with minimal variance from approved designs.
- Led usability testing sessions, synthesizing insights into actionable design iterations that improved user satisfaction.
- Delivered design workshops to upskill internal teams in modern UX tools, accessibility principles, and design process workflows.
- Produced marketing collateral and presentation visuals to support client campaigns while maintaining brand guidelines.
UI/UX Designer at Events Factory (2023-11 – 2024-08)
Design a responsive events dashboard and mobile app to streamline event management and attendee engagement.
- Designed responsive dashboards, a mobile events app, and a marketing site for Smart Events, enhancing attendee engagement and event management efficiency.
- Conducted field research to map user journeys, uncovering pain points and improving task success rates in the events management platform.
- Produced high-impact landing visuals, banners, and collateral for promotional campaigns, driving event sign-ups and ticket sales.
- Developed interactive prototypes for stakeholder reviews, accelerating feedback cycles, and feature validation.
- Partnered with developers to implement adaptive layouts and ensure optimal cross-device performance.
UI/UX Designer at eMaisha Pay (2020-03 – 2023-08)
Build intuitive SME credit, farmer services, and agent dashboards to improve financial inclusion and user adoption.
- Designed and refined SME credit, farmer service, and agent dashboard applications to support rural and urban economic activity.
- Used analytics and user feedback to improve onboarding flows, resulting in higher customer activation rates and reduced churn.
- Created interactive prototypes for stakeholder demonstrations, ensuring buy-in before development phases.
- Partnered with engineers to deliver fully functional products aligned with the original design specifications.
- Produced brand-aligned marketing assets for product launches and campaigns targeting key user segments.
- Contributed to building a B2B SaaS product offering, handling the full UX lifecycle from discovery to delivery.
Visual Communicator at Kikandwa Environmental Association (2017-12 – 2019-12)
Create visual content for environmental education, community outreach, and donor communication.
- Designed environmental education materials, donor reports, and infographics for outreach programs in rural communities.
- Created branding assets for campaigns promoting sustainable forestry and conservation practices.
- Developed visual storytelling materials to communicate complex environmental issues to non-technical audiences.
- Coordinated with stakeholders to ensure design outputs met both functional and aesthetic goals.
- Delivered visual content under tight deadlines for awareness events and workshops.
