Angela Muturi

Analytically driven commercial strategist with a track record of turning complex data into end-to-end recommendations that move key business metrics and experience in B2B customer acquisition and cross-functional execution. Skilled at translating complex data into actionable strategies, building models to evaluate revenue and margin trade-offs, and coordinating initiatives across Sales, Marketing, and Implementation teams. Proficient in Salesforce, SAP BW/ERP, and Excel.

B2B Pricing Analyst at Officeworks Pty Ltd (2024-10 – Present)

Commercial Strategy & Recommendations role developing and delivering strategic recommendations across B2B customer segments and serving as analytical lead for high-impact projects.

• Develop and deliver strategic recommendations across B2B customer segments worth $422M, partnering with senior stakeholders to evaluate revenue, margin, and customer trade-offs, and guiding cross-functional execution.
• Serve as the analytical lead for high-impact projects, sourcing, validating, and structuring proprietary and third-party data into actionable strategies.
• Drive operational execution across Sales, Marketing, and Implementation teams — providing the right data and context to ensure initiatives are implemented effectively.
• Coordinate project progress and communicate updates to senior stakeholders, keeping multiple workstreams aligned.
• Partnered with Sales leadership to design a "deal fit" tool used by teams to prioritise acquisition and retention opportunities.
• Design strategic tender pricing that balances competitive positioning with customer value to maximize win probability.

Competitive Pricing Analyst at Officeworks Pty Ltd (2021-10 – 2024-10)

Competitive pricing analysis, margin optimization, and commercial strategy across pricing portfolios and trade events.

• Diagnosed margin underperformance, rebuilt analysis, and presented recommendations to senior stakeholders, delivering +$130K margin improvement (+50%) in four months.
• Restructured pricing across a suite of articles, achieving +5% margin improvement.
• Led procurement and implementation of a SaaS pricing intelligence tool, increasing data utilisation by 22%.
• Performed commercial analysis, margin forecasting, investment tracking, and cross-functional planning for major trade events using SAP BW, SAP ERP, and Excel.

Bachelor of Science in Pharmacology – Monash University, Clayton