Annie Chen

Hands-on and highly organised communications professional with experience across Australian agency and global FMCG environments. Skilled in press release writing, agency coordination, media monitoring, stakeholder engagement and brand communications, with strong research and information synthesis capabilities, bilingual content development and event coordination experience. Proficient in Meltwater, GA4 and Microsoft Office Suite; fluent in English and native in Mandarin.

Marketing Coordinator - Intern at Chin Communications (2025-11 – 2026-02)

• Managed content planning, publication schedules and monthly content calendars across WeChat Official Account, RED and Meta platforms for five client brands, covering publishing workflows, visual asset coordination and campaign execution.
• Developed content briefs and communication plans by defining campaign objectives, communication priorities and key messages.
• Produced 20+ bilingual marketing materials across websites and social platforms, including articles, campaign copy, promotional content and creative assets to support external communications.
• Collaborated with clients, designers and internal marketing teams to coordinate communication materials, campaign assets and publication workflows across multiple client projects.
• Compiled monthly channel performance reports by analysing engagement, reach and content effectiveness, identifying optimisation opportunities that contributed to a 25% increase in CTR.

Brand Coordinator - Full Time at Schwarzkopf Professional (Henkel) (2023-07 – 2024-02)

• Developed brand communication and launch plans for new product releases across digital and salon channels, defining key messages, communication priorities and rollout activities.
• Planned and executed two brand activation events to reinforce premium brand positioning, coordinating external partners, promotional materials, stakeholder requirements and onsite logistics, including a co-branding event with yoga brand BYMB for 50+ attendees.

Sales Stylist - Casual at Levi's (2026-06 – Present)

• Built strong customer relationships through personalised styling and product recommendations, gaining 5+ loyal customers and driving repeat purchases.
• Supported visual merchandising, product presentation and in-store promotional activities, maintaining brand standards and delivering a consistent customer experience.
• Collaborated with store management and team members to support daily operations and achieve sales targets while maintaining high standards of customer service.

Master of Management (Marketing) in Marketing – The University of Melbourne (2024-02 – 2025-12)

Bachelor of Arts (Honours) in Events Management – The University of Huddersfield (2020-09 – 2023-06)