CEO Office at PT INOVASI FINANSIAL TEKNOLOGI (2025-03 – Present)
Indonesia-based mutual fund investment platform startup focused on curated and research-backed products
- Spearheaded the rebranding of Makmur to position it as a trusted investment platform with curated, research-backed products, ensuring consistent messaging across digital platforms and stakeholder communications.
- Collaborated directly with the CEO to shape brand identity, value proposition, and strategic narrative, enhancing market credibility and investor trust.
- Developed marketing strategies and content direction to improve brand awareness, engagement, and user acquisition.
- Plan, manage, and execute KOL marketing strategies to increase monthly AUM.
- Planned, managed, and executed media releases, PR activities, and campaigns to increase brand awareness and strengthen public relations.
- Coordinated with cross-functional teams to align branding initiatives with product, marketing, and business development goals.
- Streamlined internal communication processes and supported the CEO in executing strategic initiatives with clear brand alignment.
General Manager at PT GANTENG BAWA HOKI (2023-04 – 2024-08)
Indonesia-based D2C men's skincare brand owned by one of Indonesia's leading conglomerate and Denny Sumargo, one of Indonesia's biggest celebrity
- Achieved $100,000 in annual revenue through direct product sales, utilizing both online e-commerce platforms (digital marketing) and offline retail initiatives.
- Successfully led a 150% profitability turnaround, converting a $6,000 loss into a $1,500 profit through strategic cost optimization and the development of high-performing marketing campaigns and scalable systems.
- Planned and directed business strategies to expand market reach, resulting in a larger audience base.
- Grew and nurtured a high-performing team to enhance motivation and productivity, while establishing an organizational structure aligned with systems and standard operating procedures (SOPs) for sustainable operations.
CEO Office at PT PENGUSAHA MUDA INDONESIA (2022-12 – 2024-07)
Indonesia-based venture-building company specializing in business education and advisory services.
- Achieved $185,000 in annual revenue through online business course sales and advisory engagements.
- Defined and established the company's vision, mission, and long-term strategic goals, ensuring alignment with business growth objectives.
- Researched, developed, and built the foundation and system for online course products, ensuring scalability and efficiency.
General Manager at CV RAYMOND INVESTAMA GRUP (2021-03 – 2024-08)
Indonesia's foremost influencer in finance and business education, Raymond Chin
- Achieved $355,000 in annual revenue through brand partnerships, demonstrating expertise in strategic negotiation and relationship management.
- Developed and executed strategies to maintain and elevate the public image of influencer assets, driving engagement and fostering brand trust.
Organizational Development Specialist at AJAIB (2022-01 – 2022-11)
Indonesia-based leading investment platform for retail investors.
- Managed the job evaluation process, ensuring alignment with company objectives and industry standards.
- Led the company calibration process for performance appraisals and promotions, ensuring consistency and fairness across departments.
- Oversaw vendor relations for the implementation of HRIS, ensuring timely and efficient system integration.
- Analyzed employee engagement data and provided actionable recommendations to management regarding Net Promoter Score (NPS) to drive organizational improvements.
Organizational Development Intern at AJAIB (2021-10 – 2021-12)
Organizational Development Intern at PT Kaldu Sari Nabati Indonesia (2021-08 – 2021-10)
Research Assistant, Author at COVID-19 JOINT RESERARCH TEAM (2020-10 – 2021-09)
