Helen Dai

Bilingual English and Mandarin-speaking professional with extensive experience across partnership management, business development, international education, marketing, stakeholder engagement, and customer experience. Proven ability to build and maintain strategic relationships with Chinese stakeholders, international partners, education providers, and commercial organisations. Experienced in delivering marketing campaigns, coordinating events and activations, supporting international student recruitment, and driving business growth across New Zealand and China.

General Manager – China Department - PAN PACIFIC TRAVEL NEW ZEALAND - Auckland

(2015-01)

• Lead business development and marketing initiatives targeting the Chinese market.
• Develop and maintain strategic partnerships with travel agencies, tourism operators, airlines, and industry stakeholders.
• Coordinate multi-channel marketing campaigns and promotional activities.
• Manage relationships with Chinese partners, agencies, and influencers.
• Oversee group travel operations and customer service delivery.

Travel Industry Marketing Manager - DFS GALLERIA AUCKLAND - Auckland

(2014-01 - 2015-12)

• Developed and implemented marketing strategies targeting Chinese visitors.
• Managed key travel industry partnerships and stakeholder relationships.
• Coordinated promotional campaigns, events, and customer engagement initiatives.
• Contributed to revenue growth through strategic relationship management.

Travel Industry Marketing Officer - DFS GALLERIA AUCKLAND - Auckland

(2013-01 - 2014-12)

• Developed and implemented marketing strategies targeting Chinese visitors.
• Managed key travel industry partnerships and stakeholder relationships.
• Coordinated promotional campaigns, events, and customer engagement initiatives.
• Contributed to revenue growth through strategic relationship management.

Assistant Manager (Part-Time) - INTERCOM CONSULTING LTD - Auckland

(2007-01 - 2008-12)

• Supported international student recruitment and enrolment activities.
• Developed relationships with schools, universities, and education providers.
• Assisted students with educational pathways and admissions processes.

Dean of Studies - QUNXING VOCATIONAL SCHOOL - Shanghai

(2001-01 - 2006-12)

• Led academic operations, staff development, and student engagement initiatives.
• Managed curriculum delivery and educational programs.
• Built relationships with students, parents, staff, and external stakeholders.

Teacher (English & International Trade) - QUNXING VOCATIONAL SCHOOL - Shanghai

(1996-01 - 2001-12)

• Led academic operations, staff development, and student engagement initiatives.
• Managed curriculum delivery and educational programs.
• Built relationships with students, parents, staff, and external stakeholders.

Master of Business Management Studies - Business Management Studies - Shanghai University of Finance and Economics

Bachelor of International Trade - International Trade - Zhengzhou University