CRM Consultant at Publicis France - Epsilon France (2026-03 – Present)
- Built and managed automated CRM workflows based on customer behavior
- Executed audience segmentation and campaign targeting in Adobe Campaign and Braze
- Monitored and optimized email deliverability performance
- Advised CRM stakeholders from leading brands including LVMH, Mondelez, and Monoprix
- Led client presentations and steering committee meetings
- Guided clients in CRM platform selection and value optimization
- Developed data-driven personalization strategies aligned with business goals
- Designed and coded email campaigns using Content Builder and HTML/CSS
- Created dashboards and automated reporting solutions
- Managed IA tool stack to stay in track with sectorial changes
CRM Consultant at Freelance (2024-12 – 2025-11)
- Deployed transactionnal, onboarding, post-purchase, abandonned cart workflows for 3 business and provided follow-up consulting
- Designed and deployed CRM architectures
- Developed data-driven strategies in e-commerce environments
- Implemented automated customer journeys
- Deployed behavioral triggers
- Optimized conversion funnels
- Analyzed user behaviors
- Delivered data-driven optimization recommendations
CRM Consultant at Samsung France (2022-10 – 2024-10)
CRM strategy lead for new product launches with +20% conversion vs n-1 and average open rate of 27.4%
- Developed launch strategies aligned with key commercial moments
- Designed copywriting, visuals, and creative mechanics
- Acted as creative lead and coordinated with external agencies
- Built customer segmentation and personalized targeting
- Created dynamic templates using Adobe Campaign
- Scoped and managed gamification projects
- Implemented Power BI reporting and continuous A/B testing
- Deployed AI-driven predictive analytics models
Marketing project manager at Engie (2020-09 – 2022-08)
With +15% open rate vs n-1
- Managed CRM campaigns related to energy transition
- Implemented automated email marketing workflows
- Migrated campaigns from GOCAD to Oracle Eloqua
- Segmented customer databases
- Created dynamic and personalized content
- Designed and managed customer lifecycle
- Created behavioral triggers
- Automated reporting using Power BI
- Developed HTML/CSS email templates
