Kathy Liao

Digital marketing and e-commerce coordinator with experience across jewellery, fashion, media and local businesses. Manage product listings, analyse sales data and create content for RED Note, TikTok and Instagram. Experienced in livestream selling and events; personal social media audience of 17,000+.

Marketing Coordinator at Grand Jeweller (2025-08 – Present)

• Manage the e-commerce platform and social accounts, keeping product content current and analysing sales performance.
• Present and sell jewellery with colleagues in livestreams, engaging online customers.
• Help colleagues plan and run jewellery exhibitions, from product displays to customer engagement.
• Work with creative and sales colleagues on launches and online promotions; one customer reached through online marketing purchased A$15,000 in jewellery.
• Help customers choose jewellery in store; personal best of A$25,000 in sales in a single day.

Marketing and E-commerce Associate at Chang Jia Ying (2024-08 – 2025-07)

• Modelled apparel for product photography and edited photos for e-commerce listings and marketing.
• Worked with colleagues to maintain a cross-border e-commerce platform and liaise with overseas customers.
• Analysed sales data to track product performance and support marketing planning.

Bachelor of Communication in Digital and Social Media – University of Technology Sydney (2021-08 – 2024-07)