Lee Vance

Senior marketer with 5+ years of agency experience helping businesses solve complex growth challenges across B2B and B2C environments. Proven track record improving conversion, scaling digital channels, and delivering measurable commercial outcomes through data-led marketing, CRO, and cross-functional collaboration. Known for a data-led, customer-centric approach, building trust and clarity in complex environments across construction and industrial technology, hospitality, healthcare, FMCG, retail, and ecommerce.

Thrives in fast-paced agency environments where adaptability, ownership, and strategic thinking are essential.

Values & Philosophy: Approaches work through a human-centred lens; prioritising trust, clarity, and long-term impact over short-term wins. Comfortable working in uncertainty, diagnosing complex systems, and helping clients make sense of what they need before deciding how to build it, with a focus on trust, clarity, and sustainable growth.

Senior Account Manager | Digital Marketing Agency at Arcade Partners (2024-03 – Present)

Relocated with USA based company and currently working remotely from Melbourne (Citizen of Australia) End-to-end ownership of client marketing strategy including customer-facing digital products (websites, ecommerce platforms, funnels, and campaigns). Leads product discovery, prioritisation, go-to-market execution, and optimisation across B2B and B2C portfolios, managing 5–10 concurrent accounts within multimillion-dollar portfolios and maintaining 100% client retention. Works directly with executives, designers, developers, media, and external partners to deliver measurable commercial outcomes.

• Owning customer needs and priorities: Took ownership of understanding customer needs across websites and digital journeys, prioritising which problems to solve first across multiple concurrent products, leading to 300% growth in training enrolments and tripled service uptake in healthcare and B2B environments.
• Digital experience decisions: Led decisions on website structure, content, and user flows across 10+ website and platform launches, improving how customers interact with digital platforms and delivering 500% year-on-year growth in website traffic and 30–40% increases in ecommerce sales.
• Data-led product decisions: Reviewed performance data and trends across analytics, platforms, and campaigns to sequence work and prioritise initiatives over time, deciding what to continue, change, or stop, and influencing priorities that supported 33% year-on-year revenue growth and 2x sales uplift during peak trading periods.
• Driving continuous improvement: Managed ongoing improvements to websites, email programs, and digital activity for audiences of 90,000+ subscribers, using performance results to guide next actions and achieving 99.8% email delivery rates and higher engagement over time.
• Accountability for delivery quality: Held accountability for delivery readiness and quality across digital updates and launches, defining requirements and briefs for design and development teams, ensuring work met agreed standards and timelines, contributing to approximately 40% faster delivery and consistent results across long-term engagements.
• Client: Innovatech (Construction Technology | B2B).

Outcome: Generated $3M in B2B sales, increased industry visibility, supported scale from 600 staff toward 1,000+ as the business approached $1B revenue.

Activities: Owned product messaging, website content, social strategy, executive positioning, event assets, and ongoing digital optimisation. Clarified value propositions and aligned digital presence to support sales conversations in a conservative industry.

• Client: Vessel Kitchen (Hospitality | Multi-Site).

Outcome: Tripled catering sales, improved form completion from 5% - 44%, achieved 2x holiday sales uplift, 99.8% email deliverability across 90k+ subscribers, and opening-week revenues 60–70% above forecast.

Activities: Owned customer journeys across catering, email, paid media, store launches, and in-store activation. Diagnosed funnel friction, redesigned landing pages and forms, rebuilt email infrastructure, and supported multiple store openings with coordinated digital and community-led launch activity.

• Client: Iron Depot (Construction Retail | B2B & Ecommerce).

Outcome: Enabled 60% revenue growth over two years as the business expanded from internal-only sales to public B2B, ecommerce, and new service lines.

Activities: Led ecommerce build and launch, supported brand development, store openings, events, and marketing assets alongside physical expansion.

• Client: BZI (Steel Construction & Innovation | B2B).

Outcome: Drove organic growth and improved industry credibility as the group scaled from 600 to 1,000+ staff, strengthening market presence without reliance on paid activity.

Activities: Owned digital platforms and brand messaging across BZI and affiliates, consolidating value propositions and delivering websites, executive content, and industry event assets.

Marketing Manager at Three29 (2021-09 – 2024-02)

Promoted from Marketing Coordinator to Account Manager, then Project Manager and Marketing Manager within 18 months. Owned delivery of customer-facing digital products including websites, ecommerce platforms, funnels, and campaigns. Led discovery, prioritisation, launch, and optimisation across B2B and B2C clients, managing 5–10 concurrent accounts, improving delivery speed, and maintaining 100% client retention.

• International market expansion & product messaging (Cobram Estate Olive Oil Australia to USA): Led the ecommerce relaunch for an Australian FMCG brand entering the US market, shaping product messaging, website structure, imagery, and navigation to educate customers and build trust, delivering a 30–40% increase in online sales and doubling seasonal sales without initial paid campaigns.
• Performance tracking & optimisation (Symmetry Chiropractic): Tracked website and campaign performance using analytics and testing to refine content, SEO, and funnels, reducing bounce rate by 8% and contributing to 500% year-on-year growth in website traffic and stronger engagement during key trading periods.
• Operational delivery & coordination (All clients): Coordinated timelines, assets, and dependencies across design, UX, and development teams, managing 5–10 concurrent accounts, improving delivery timelines by 40%, maintaining 100% client retention, and contributing to the agency’s #3 national Clutch ranking through consistent delivery quality.

Brand Associate | B-Corp at Grand Central Bakery (2018-11 – 2020-03)

Supported brand, product, and campaign execution across retail and B2B channels for a values-led, B-Corp organisation. Contributed to product launches, brand visibility, community programs, and cross-functional delivery supporting both commercial and social impact objectives.

• Brand & campaign execution: Supported influencer and promotional campaigns across multiple retail locations, increasing product visibility and brand awareness and supporting the successful launch of 5 new retail products across local and regional markets.
• Community & values-led initiatives: Led a bakery-wide charitable giving program aligned with B-Corp values, delivering $75,000+ in annual in-kind community support to schools, neighbourhood groups, homelessness services, domestic violence centres, and migrant and refugee organisations.
• Product launch coordination: Supported the launch of 5 new retail products, coordinating 80+ deliverables across marketing, operations, and retail teams to meet timelines and in-store rollout requirements.
• B2B growth support: Contributed to 7% growth in B2B customers through targeted outreach, in-person engagement, and tailored product sampling strategies.
• Cross-functional delivery support: Worked with marketing, sales, and operations teams to align brand messaging across digital content, in-store promotions, and partner activations, supporting consistent execution across channels.

Owner/Operator at BlackBird Manzanita (2013-11 – 2018-01)

Founded and operated an upscale, farm-to-table restaurant with a seasonal, rotating menu. Led all aspects of strategy, brand, operations, and customer experience, building the business into a destination on the Oregon coast while managing a 20-person team.

• Brand & customer experience: Built a strong, differentiated brand rooted in local sourcing and elevated dining, achieving a high repeat customer rate and consistent word-of-mouth growth.
• Operations & team leadership: Managed, trained, and retained a 20-person cross-functional team, implementing systems to improve consistency, accountability, and service standards.
• Data-driven optimisation: Improved operational efficiency by ~20% through inventory management, cost control, and data-informed decision-making.
• Product & partnerships: Developed seasonal menus in partnership with local suppliers, reinforcing quality, sustainability, and brand authenticity.
• Marketing & visibility: Led brand and marketing efforts, earning features in Sunset Magazine, 1859, and Eating Up the West Coast.

Bachelor of Arts in Psychology – University of Kansas, USA